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Segment marketing specialist
Job duties:
The Strategic marketing specialist actively supports creation of segment marketing strategy, propositions, offerings & key messages, has sole concept creation responsibilities for launches (incl. cross-functional coordination), and drives cross-touchpoint messaging and product naming alignment. He/she also co-leads business case creation predominantly for segment marketing initiatives.
- Use market, brand, media, competitor, customer, product and audience data and primary/secondary insights to create differentiating strategic segment marketing initiatives.
- Provide support and in some parts lead creation of future Segment Marketing Strategy. Key inputs are ESET company, segment, and overall marketing strategies.
- Provide strategic, segment relevant information and guidance that serves as an input for Global Marketing Programs and/or other Marketing Teams and enables them to create strong campaign and/or program communication concepts.
- Co-lead business case creation for both, strategic and tactical marketing initiatives (programs, campaigns, launches etc.).
- Drive messaging and product naming consistency across global and local customer touchpoints for a specific segment.
- Provide strategic marketing expertise in support of future segment proposition design and product/solutions/service launches including early access/pilot (in collaboration with Global Sales and other relevant stakeholders).
- Create logical structure of business cases, co-lead creation of high level KPIs to be used for evaluating projects, creating benchmarks, initiating learnings/continuous improvements.
- Actively project manage initiatives in full ownership, build mid-level stakeholder relations and contribute to productive and close cooperation with other global, regional and priority country teams. If required, support identification of gaps in internal knowledge and capabilities, and related solution approaches.
BENEFITY PRE TEBA
Flexibilita
Firemné podujatia
Benefity pre celú rodinu
Šport a zdravie Wellbeing
A ešte viac…
O ESETe
Spoločnosť ESET je globálnym lídrom v oblasti digitálnej bezpečnosti a je jedným z najväčších dodávateľov bezpečnostných riešení v Európskej únii. Zároveň je najväčšou a najoceňovanejšou IT firmou na Slovensku.
Už viac ako 30 rokov vyvíjame popredný softvér a služby zamerané na IT bezpečnosť a ochranu podnikov, kritickej infraštruktúry a domácností z celého sveta
Okrem vytvárania bezpečnostných riešení pre zákazníkov je našim cieľom aj aktívne prispievať k inovatívnej a zodpovednej spoločnosti v oblasti vzdelávania, vedy a výskumu.
Sme hrdým signatárom a ambasádorom Charty diverzity. Veríme, že vytváranie ohľaduplného prostredia, v ktorom sa všetci naši zamestnanci, cítia vítaní, je správnym krokom.
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