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Job duties:
The Strategic marketing specialist actively supports creation of segment marketing strategy, propositions, offerings & key messages, has sole concept creation responsibilities for launches (incl. cross-functional coordination), and drives cross-touchpoint messaging and product naming alignment. He/she also co-leads business case creation predominantly for segment marketing initiatives.
- Use market, brand, media, competitor, customer, product and audience data and primary/secondary insights to create differentiating strategic segment marketing initiatives.
- Provide support and in some parts lead creation of future Segment Marketing Strategy. Key inputs are ESET company, segment, and overall marketing strategies.
- Provide strategic, segment relevant information and guidance that serves as an input for Global Marketing Programs and/or other Marketing Teams and enables them to create strong campaign and/or program communication concepts.
- Co-lead business case creation for both, strategic and tactical marketing initiatives (programs, campaigns, launches etc.).
- Drive messaging and product naming consistency across global and local customer touchpoints for a specific segment.
- Provide strategic marketing expertise in support of future segment proposition design and product/solutions/service launches including early access/pilot (in collaboration with Global Sales and other relevant stakeholders).
- Create logical structure of business cases, co-lead creation of high level KPIs to be used for evaluating projects, creating benchmarks, initiating learnings/continuous improvements.
- Actively project manage initiatives in full ownership, build mid-level stakeholder relations and contribute to productive and close cooperation with other global, regional and priority country teams. If required, support identification of gaps in internal knowledge and capabilities, and related solution approaches.
BENEFITS FOR YOU
Flexibility
Corporate events
Benefits for the whole family
Sports, health and wellbeing
And many more…
About ESET
ESET is a global leader in digital security and one of the largest cybersecurity vendors in the European Union. It is also the biggest and most appreciated IT company in Slovakia.
For more than 30 years, we have been developing industry-leading IT security software and services to protect businesses, critical infrastructure and consumers worldwide.
ESET's purpose is not only to create cybersecurity solutions for customers but also to actively contribute to a more innovative and responsible society in terms of education, science and research.
We are a proud signatory and ambassador of the Diversity Charter. We believe in creating a respectful environment in which all our employees feel welcome, without exception.
Visit our website to learn more about us.
