CE Online Customer Analytics Manager

Tesco is committed to celebrating diversity and everyone is welcome at Tesco. As a Disability Confident Employer, we're committed to providing a fully inclusive and accessible recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require.
In our stores, distribution centers and head office we have 74 % of female, 26% of males, 6% of colleagues with disability and 61% of colleagues who have caring responsibilities.
We have representatives of more than 40 different nationalities from 5 different continents working in our stores, DCs and offices. You will identify 7 different nations represented in our Leadership Team.
Tesco outh to be an attractive employer for everyone regardless of their age, gender, religion or nationality.

More information can be found at: https://kariera.tesco.sk/en/

Received awards:

• Najzamestnávateľ 2023 – 2nd place in the Trade and services category
• Via Bona Slovakia 2020 - winner in the category Responsible large company, award for the Public Prize
• Najdôveryhodnejšia značka 2023 – awards in the category E-grocery stores, Non-bank consumer loans, Food sellers, Private brands
• Roma Spirit 2022 – winner in the category Company and employer

About Tesco Online Customer Team:
Our vision here at Tesco Online Shopping is become every customer"s favourite place to shop. 
We"re driving innovation and digitalizing our business to become the world"s leading retailer.
We need people who share our ambition to deliver for our customers; Passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package, and significant career development opportunities.
Joining us means playing a part in defining; building and launching an ambitious roadmap of digital campaigns and projects that could affect the lives of millions of people over the years to come.
If that sounds exciting, then we'd love to hear from you.
 
Accountabilities in this role:
• Lead the customer analytics and measurement for Tesco Online Shopping
• Develop measurement and analytical frameworks to enable the evaluation and optimisation of eCommerce marketing activities (e.g. Performance Marketing, eCoupons, Brand building, Customer propositions)
• Create models, targeting and analysis to drive a sustainable growth
• Work on creation of the incrementality analysis and attribution models of Digital Marketing channels, to understand return on investment and optimisation of Marketing activity
• Analyse the effectiveness of new proposition developments, marketing campaigns, and trading activities e.g. Free Delivery campaign, customer subscription models
• Partner with Technology and Direct to Customer Marketing team to create Online customer database 
• Introduce new automated reporting and visualisation tools, to enable self-service analysis across Digital Marketing team 
• Support the performance Marketing team in developing overall Performance Marketing strategy, campaign plan and CRM plan, acting as a key consult 
• Support the Head of Online business in creating long term eCommerce strategy, by providing analytical understanding of key drivers behind online growth metrics
 
#LI-ZZ2

Benefits associated with this position:

• Employee Clubcard with 10 % discount and extra Clubcard points.
• Cafeteria - flexible benefit system that offers a wide range of benefits.
• Free legal, financial and psychological counselling.
• Referral bonus and anniversary reward.
• Multisport card.
• Discounts from our partners and stores in Tesco rental areas, seasonal discounts in Tesco stores.
• Gift package for newborn.
• Mobile phone also for private usage.
• Extra leave for special life events (wedding, moving, etc.).
• Flexible working time, home office.
• Company events (teambuilding, Christmas party, program Being well to support healthy lifestyle, etc.).
• Modern and friendly working environment.
• Opportunity to growth and development.