Senior Brand Manager Local Heritage

Mondelez - The Company

We’re Mondelēz International, a snacking powerhouse with operations in more than 80 countries, with approximately 90,000 employees globally and our brands are marketed in around 165 countries. With our portfolio of global Power Brands such as Oreo and belVita biscuits, Cadbury Dairy Milk and Milka chocolate and Trident gum, we’re the world’s #1 in biscuits and candy, and #2 in chocolate and gum. In Czech Republic you are surely familiar with our OPAVIA brands, just to name a few - BeBe Dobre Rano, Brumik, TUC, Fidorka, Kolonada, Oreo, Milka, Figaro and many others.

Our purpose and vision is to create more MOMENTS OF JOY by building the BEST SNACKING COMPANY IN THE WORLD.

Role overview:

Senior Brand Manager Biscuits leads, develops and represents Local Herigate brands on local level. Ensures the strategic, execution and tactical aspects to deliver volume, net revenue, gross margin, market share and selected image attributes in both countries Czech and Slovak Republic. Furthermore, is an active member of country/regional category team, creates and shares best practices.

Main Responsibilities:

• Develop marketing strategy together with Marketing Manager, in line with the Mondelez Europe objectives in order to ensure development of Local Heritage portfolio.
• Independently convert agreed category marketing strategy into portfolio related activities.
• Develop consumer, competition & market insight through regular observation and analysis of the market and competitors, early recognition of changing market situations and recommendation of appropriate marketing action.
• Manage launch of New Product Development on the market.
• Monitor project budget, timings and control project performance for brand / all category brands.
• Propose budget and forecast for the brand / all category brands in due time, based on sales forecast, market shares, distribution, market research, changes, improvements on adaptations required on the product (recipe, quality, packaging, etc.).
• Monitor profitability of Local Heritage portfolio.
• Manage the brand team (1 direct report) in terms of education & motivation.