GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operation in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.
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