Senior Global CRO specialist - Online marketing analyst

Senior Conversion Optimization Specialist works as a part of the Global Conversion optimization team on creating and executing the Global CRO strategy with the aim of boosting the Online channel business KPIs, while ensuring a strong user and customer centric focus.

The main focus of the optimization initiatives are improvements to the experience of our customers while interacting with web&Ecom properties within the ESET ecosystem.
Job description

Senior Conversion Optimization Specialist is to coordinates and takes part in execution of all phases of the Conversion optimization process - Research, Ideation, User experience design and Execution, Evaluation and Reporting of Conversion optimization implementations and AB testing initiatives

Job Description:

• Co-own the global conversion optimization strategy to get new and keep the current customers via the Online channel
• Coordinate the creation and execution of the Global and Country specific CRO optimization roadmaps
• Suggest, plan, execute, coordinate and evaluate new conversion rate optimization initiatives (split testing or direct implementations)
• Coordinate and execute analyses of existing data & gathering of new data to identify friction points & revenue boosting opportunities within the online channel
• Coordinate joint activities of respective global and local teams to prepare the assets for testing or direct implementations, create and/or provide input on wireframes / mockups and designs
• Execute and/or provide assistance in the execution phase of Conversion optimization direct implementations and A/B tests
• Analyze the results of direct implementations or A/B tests, identify and report on findings and takeaways
• Coordinate and contribute to the creation of Ad hoc Web/Ecommerce CRO pulse-check analyses for ESET partners and offices
• Coordinate and contribute to the creation of Web/Ecommerce best practice guidelines to be shared with the internal stakeholders, partners and offices of ESET
• Participate in the evolution of the ESET global website platform by providing insights, optimization suggestions, and A/B testing ideas
• Provide guidance to the ESET internal and external stakeholders (offices, countries) around the world who want to execute the CRO initiatives by themselves
• Guide the implementation of CRO tools (e.g. A/B testing, user flow analysis tools) to properties within the ESET ecosystem
• Provide ad hoc CRO guidance in other areas, based on the current needs of the team, the company, and our customers
• Generate and utilize quantitative and qualitative research data, translating it into actionable optimization recommendations
• Define the setup for individual Conversion optimization initiatives (A/B testing, or direct implementations), incl. hypothesis, KPIs definition, and individual variations (if applicable)
• Provide mentorhsip, advice and guidance to other team members

BENEFITY PRE TEBA

Flexibilita

Firemné podujatia

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