Segment Marketing Specialist

We need you, a seasoned B2B marketing specialist; strategic, familiar with enterprise segment and product marketing with good project coordination skills, daring to challenge the status quo. We offer challenging international projects, opportunities for career progression, ambitious company culture, collaborative and respectful colleagues and space for your own self and ideas.

As segment marketing specialist you:

• Are the key marketing point of contact for our B2B and the Global Sales team
• Lead, actively contribute and support creation of B2B segment marketing strategy, propositions, offerings & key messages
• Lead Global Marketing planning for B2B and actively contribute to Marketing workshops dedicated to the topic (with selected list of countries)
• Drive understanding of Enterprise marketing initiatives impact via business case development. You have advanced skills in business case model development and assumptions quantification. You can create logical structure of business cases, co-lead creation of high level KPIs to be used for evaluating projects, creating benchmarks, initiating learnings/continuous improvements
• Provide strategic, segment relevant information and guidance that serves as an input for other marketing teams and enables them to create strong campaign and/or program communication concepts
• Lead and have sole concept creation responsibilities for product launches (incl. cross-functional coordination). Drive messaging and product naming consistency across global and local customer touchpoints for a specific segment
• Actively project manage initiatives in full ownership, build mid and senior-level stakeholder relations and contribute to productive and close cooperation with other global, regional and priority country teams.
• Are one of the go to people for B2B marketing insights

BENEFITY PRE TEBA

Flexibilita

Firemné podujatia

Benefity pre celú rodinu

Šport a zdravie Wellbeing

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