Global Marketing Programs Specialist

Place of work
Contract type
Basic wage component (gross) and other rewards
from 1500 EUR *The final basic wage component can be adjusted accordingly to individual skills and experience of selected candidate.
*The final basic wage component can be adjusted accordingly to individual skills and experience of selected candidate.

Information about the position

Job description, responsibilities and duties

Global Marketing Programs specialist is in charge of overall strategic concept development for various global marketing programs, events, campaigns and activities worldwide. This position stands for a project owner of such activities and is responsible for briefing internal teams, regional offices and external suppliers and is actively overseeing execution. Projects are aimed at both B2C and B2B segments and all of the phases of the customer lifecycle. This role is in charge of overall strategic concept&execution of ESET’s presence at global industry events&expos around the world such as MWC, RSA, Black Hat, Garter and similar. This position introduces new programs/projects to the regional offices and provides guidance related to their implementation onto the markets. Cooperation with regions includes introduction of new programs and campaigns to regions; presentation and hand-over including suggestions for implementation. In many cases it involves active and mutual participation on pilot projects with selected country within the region and therefore active involvement in execution together with the partners. In case of the events, our team briefs the region and defines roles that are required to participate during the preparation, onsite presence and post-event activities. ​

Key responsibilities:

- Development of the strategy and overseeing execution of various global marketing programs and campaigns worldwide. Projects are aimed at both B2C and B2B segments and all of the phases of the customer lifecycle.
- Strategy development and execution of ESET’s presence at global industry events&expo’s around the world such as MWC, RSA, Black Hat or Gartner.
- Project owner and overall project management of the activities above. See section 4 describing required complexity.
- Participation on development of global marketing plan according to the company’s business goals and segment strategies.

It involves:

- Working with company, segment and brand strategy.
- Gathering market information, requirements and needs from regional marketing teams and the ESET offices, needed for strategy development; analyze it and suggest/oversee actions and projects accordingly.
- Briefing internal teams ( from various company’s divisions ), regional offices and external suppliers and active overseeing of the execution.
- Introducing new programs/campaigns to the regional offices and providing guidance related to their implementation onto the markets.
- Evaluate the performance of the different executed projects, collect feedback and provide summarized report per project.
- Develop all the programs and campaigns according to internal processes and using tools and systems provided by ESET.

Employee perks, benefits

Bottomless drinks for all! Enjoy coffee, tea, juice or mineral water and other beverages to your heart’s content.

You will not go hungry. For each working day at ESET you will receive meal vouchers, fully reimbursed by the company. And should hunger strike during the day, you can grab a healthy snack in one of the kitchenettes.

Whether you commute by car, tram, bicycle or by foot, you are entitled to a transportation allowance once on board with ESET.

We support your personal development to help you grow on the job. You can attend a number of training courses, presentations, professional conferences and, best of all, you can improve your language skills, compliments of ESET.

We don’t want you to spend the whole day sitting behind a computer. Head out to the fitness center to lift the body and spirit.

We think family comes first. That’s why for your life’s milestones, such as wedding or birth of your children, in addition to our warmest congratulations, we also give you a financial contribution.

Even though we don’t have the fountain of youth, we can offer the next best thing – we contribute to your retirement savings.

Work hard, play hard. This is what we believe in and that’s why we organize a number of events for our employees throughout the year to relax and enjoy leisure time together.

Requirements for the employee

Candidates with education suit the position

Secondary with school-leaving examination
Follow-up/Higher Professional Education
University education (Bachelor's degree)
University education (Master's degree)

Language skills

English - Upper intermediate (B2)

Personality requirements and skills

- Minimum 3+ years experience in similar positions including solid background from strategic and international marketing.
- Proven experience working in digital and content marketing or market research.
- Experience with working for a multinational company ( in any level of the distribution chain ) preferred and appreciated.
- Product marketing and project management know-how is nice to have.
- Professional background from software/hardware/IT related industries is a plus.
- We prefer experience and solid hard&soft skills rather than a degree without ability to use it. Education in the marketing field (management, international business or mass media communication ) is naturally very much valued, it is not a must though.
- Critical, constructive and “in context” thinking
- Analytical skills
- Solution-oriented mind-set
- Flexibility and adaptability to changes
- Excellent communication skills and healthy self-confidence
- Great negotiation and relationship management
- Organized and results oriented person with project management skills
- Independent team player with sense of humor :)
- Presentation skills
- Patience, perseverance and drive
- English – fluent and professional level of business English
- 3-4 foreign business trips per year in average


Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 100 times.

Today, over 1,400 employees around the world drive the company’s success – a telling increase from 3 in 1987 and 135 in 2006. Almost 700 of them are based in Slovakia, the home of ESET headquarters.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Number of employees

1000 an more employees

Company address

ESET, spol. s r.o.
Finančné oddelenie, Einsteinova 24
851 01 Bratislava


Contact person: Katarína Birčáková
E-mail: send CV
ID: 3643284   Dátum zverejnenia: 12.4.2019   Základná zložka mzdy (brutto) a ďalšie odmeny:   from 1500 EUR *The final basic wage component can be adjusted accordingly to individual skills and experience of selected candidate.