New Adventures For Product Marketing Specialist That Await On Thee

Information about the position

Place of work

Aupark Tower, 16th Floor, Einsteinova 24, Bratislava

Contract type


Job description, responsibilities and duties

I. Dear Lady, Dear Sir,

It has come to pass that there lived the honorable knights of the free order of Product Marketing Team (PMT). They fought for their liege lord ESET - to clearly define and articulate product and service value proposition, and messaging. And they fought bravely and magnificently.

Proper positioning was always in their hearts, as were impeccably brilliant marketing strategies.

"Under-promise, over-deliver" were their words.

II. The Call

But alas! Perilous times have descended upon PMT - very few in number have they become!

“Alas! Our team is cool and we do love being Product Marketers dearly”, cried the team members by the names of Barbora and Tomas, “But too many a task lay upon our shoulders, we need help!”

“Alas!” cried Sir Juraj, the venerable Product Marketing Team lead, known as the Blade of the Morning. "Indeed, these are trying times for us, but let us not despair.”

“We turn to you, dear lady, dear sir – shall you one of us become?”

III. Behold, Dearest Reader, What Noble Quests Await Thee

* Thou shalt create marketing strategies, and value propositions, target groups, positioning, sales tools, messaging and overall communication strategy define
* Thou shalt constantly learn, research and implement information about market, trends, competition and buyer/user personas throughout the whole product life-cycle process execution
* Thou shalt master Technical marketing - understanding of technical and technological side of the product and its translation to users' (buyers’) benefits, subsequently reflected in all marketing outputs
* Thou shalt coordinate multiple teams to keep consistent communication throughout different channels and marketing outputs; thus ensuring content accuracy
* Thou shalt stand for customer point of view during the whole product life-cycle – from development to post-release activities
* Thou shalt help regional/local offices to set up proper offer and product mix to meet local specific demands
* Thou shalt make sure all stakeholders are informed about upcoming releases in time
* Thou shalt work with the Product Marketing Team to launch ESET products in line with the defined objectives of the company
* Thou shalt collaborate with other members of the Product Marketing Team on projects as defined by the direct lead

IV. The Gallant Virtues and Traits for you to Possess

* 24 moons of experience in marketing, ideally content or product marketing on an international level, marketing strategy
* Sense of humor; understand and speak fluent sarcasm
* Ability to exercise common sense and take decisions
* Speak English tongue fluently
* Experience with presenting before hordes of inquisitive listeners
* Not giving up easily

Requirements for the employee

Candidates with education suit the position

University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Advanced (C1)


Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 80 times.

Today, over 1,000 employees around the world drive the company’s success − more than 450 of them in Slovakia, the home of ESET headquarters. We put great emphasis on research and development. In addition to seven regional centers, we are building a network of technology centers around the world – at present numbering nine.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Number of employees

1000 an more employees

Company address

ESET, spol. s r.o.
Aupark Tower, 16th Floor, Einsteinova 24
851 01 Bratislava
ID: 2732069   Dátum zverejnenia: 25.11.2016