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back to open job positionsMarketing Content Coordinator
The ultimate goal is to deliver such marketing content that addresses the needs, questions and pain points of our enterprise and channel target audiences, customized per vertical and per respective buyer persona. 80% of our B2B programs and sponsored events are marketing content dependent.
At this position you will:
- Conduct research to enhance the content. This may also include identifying relevant topics, fact-checking, and analyzing sources to generate information.
- Cooperate with various teams from research and product management through business segments, global PR to technical education
- Work closely with Global Marketing Programs team to prepare Content Marketing Plan/Strategies for different business segments and in line with their goals and projects (brand awareness/ lead-generation/ nurturing/ CLM, etc.), while employing SEO analysis and strategies.
- Monitor competition and their content assets, tactics and strategies, with the aim of inspiration and implementation.
- Brief and feedback internal and external content suppliers (writers) in preparing content assets – giving inputs such as detailed brief with goals, key message/CTA, key topic, topic angle, draft outline, format and length, sources of content to work with, etc.
- Regularly manage delivery of various types of marketing content such as white papers, articles, blogposts, use-cases, guides, webinars, podcasts, presentations, case studies, scripts and more.
- Work with the Creative Studio and other teams in the production of additional formats (derivates) to the content created, e.g.: infographics, print collateral, brochures, videos, vlogs and more. Desired content needs to be clear, relevant, attractive, engaging and informative.
- Keep existing nurturing programs up to date (i.e. reviewing 1-2 times per year their assets if they are still relevant)
- Maintain a repository or library of all generated content in a structured way
- Define and enforce a strategy for content sharing between ESET offices internally as well as with partners or others (media, resellers etc.).
BENEFITS FOR YOU
Flexibility
Corporate events
Benefits for the whole family
Sports, health and wellbeing
And many more…
About ESET
ESET is a global leader in digital security and one of the largest cybersecurity vendors in the European Union. It is also the biggest and most appreciated IT company in Slovakia.
For more than 30 years, we have been developing industry-leading IT security software and services to protect businesses, critical infrastructure and consumers worldwide.
ESET's purpose is not only to create cybersecurity solutions for customers but also to actively contribute to a more innovative and responsible society in terms of education, science and research.
We are a proud signatory and ambassador of the Diversity Charter. We believe in creating a respectful environment in which all our employees feel welcome, without exception.
Visit our website to learn more about us.
