Content Marketing Specialist

Place of work
Bratislava
Contract type
full-time
Wage (gross)
1 600 EUR/month
*The final basic wage component can be adjusted accordingly to individual skills and experience of selected candidate.

Information about the position

Job description, responsibilities and duties

Content Marketing Specialist is a brand-new position at ESET. We are looking for a bookworm with deep-dive attitude, analysis and attention to detail, able to challenge the "status quo". You will be subject-matter expert in specific (sometimes complex) topics and your expertise will vary across technical content, creative content and SEO content.

The ultimate goal is to deliver such marketing content that addresses the needs, questions and pain points of our different target audiences, customized per segment and per respective buyer persona.

As our Content Marketing Specialist, you will:
• Conduct research to enhance the content. This may also include identifying relevant topics, fact-checking, and analyzing sources to generate information.
• Cooperate with various teams from research and product management through business segments, global PR to technical education
• Work closely with Global Marketing Programs team to prepare Content Marketing Plan/Strategies for different business segments and in line with their goals and projects (brand awareness/ lead-generation/ nurturing/ CLM, etc.), while employing SEO analysis and strategies.
• Monitor competition and their content assets, tactics and strategies, with the aim of inspiration and implementation.
• Brief and feedback internal and external content suppliers (writers) in preparing content assets – giving inputs such as detailed brief with goals, key message/CTA, key topic, topic angle, draft outline, format and length, sources of content to work with, etc.
• Regularly manage delivery of various types of marketing content such as white papers, articles, blogposts, use-cases, guides, webinars, podcasts, presentations, case studies, scripts and more.
• Work with the Creative Studio and other teams in the production of additional formats (derivates) to the content created, e.g.: infographics, print collateral, brochures, videos, vlogs and more. Desired content needs to be clear, relevant, attractive, engaging and informative.
• Keep existing nurturing programs up to date (i.e. reviewing 1-2 times per year their assets if they are still relevant)
• Maintain a repository or library of all generated content in a structured way
• Define and enforce a strategy for content sharing between ESET offices internally as well as with partners or others (media, resellers etc.).

Employee perks, benefits

• Support with your personal and professional development - the opportunities to attend various trainings, courses, conferences or meetups
• Financial bonus paid twice a year based on your performance
• Financial support in case of life milestones (wedding, childbirth)
• Complementary retirement savings contributions
• Transportation contributions - it does not matter if you walk, bike, drive or use public transportation
• Fully covered 5 EUR/per day meal vouchers
• "Refer a friend" benefit - the opportunity to receive a financial bonus when referring a friend for an open vacancy
• Available home-office days
• Fully-paid sickdays
• Supporting employee sport activities
• Fresh fruit, tea, coffee, non-alcoholic beverages - you can find them all in every kitchen
• Casual, friendly, open culture with no dress code
• Participating in company events
• Opportunity to use company common areas (terrace, relax zone, library) for a chill time and meetings with colleagues
• Volunteering and opportunity to participate in various CSR activities

Requirements for the employee

Candidates with education suit the position

University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Advanced (C1)

Personality requirements and skills

We welcome candidates with:
• Min. 2 years of experience on similar/related marketing position or in journalism/PR
• Advanced English language (C1 ideally)
• IT/Industry background or interest in IT
• Ability to research and consume big volume of content with different topics and turn it into ideas for actionable marketing content suitable per segment
• Project management skills and ability to coordinate stakeholders
• Microsoft Suite (Word, Excel) required
• Direct/Indirect experience with Adobe Creative Suite, InDesign, Photoshop, Illustrator, Adobe Premier as well as multimedia/video production experience is a plus
• Content Management Systems (Drupal, WordPress, or similar) is a plus
• Ability to work well in a fast-paced, collaborative environment
• Patience, perseverance and drive
• High commercial awareness/sense of business opportunity/business reasoning
• Excellent analytical and communication skills

Advertiser

Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 100 times.

Today, over 1,600 employees around the world drive the company’s success – a telling increase from 3 in 1987 and 135 in 2006. Almost 900 of them are based in Slovakia, the home of ESET headquarters.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Number of employees

1000 and more employees

Company address

ESET, spol. s r.o.
Aupark Tower, 16th Floor, Einsteinova 24
851 01 Bratislava
http://www.eset.sk

Contact

Contact person: Mgr. Mária Miškeová
E-mail: send CV
ID: 3966943  Dátum zverejnenia: 11.9.2020  Základná zložka mzdy (brutto): 1 600 EUR/month