Marketing Programs Specialist

As part of the Global Marketing Team, the Marketing Programs Specialist is responsible for the planning and execution of different marketing projects, tasks and activities, based on the marketing plan and priorities.
Following clear goals, the Marketing Programs Specialist will be working on different marketing activities and programs, from the creation of the creative concept, planning and then prepartion of tools and materials along with the Global Marcomm Team; for both direct and indirect markets (Distributors or branches).

Job Duties:

• Defineand develop CLM programs and campaigns to improve the customer lifetime value with a focus in online channels
• Implement and develop programs and tools to improve customer experience (such as NPS tools)
• Develop, execute and evaluate different branding, marketing communication and product related activities to estimulate and support sales, in cooperation with ESET Channel Team and the responsible marketing people from the different ESET offices
• Lead specific projects in order to achieve sales goals (online sales, renewals, upsells, etc) planning the concept and implementation, developing „idea-selling tools“ and working together with the team to maximize the results (product management, PR, etc.), measuring country specific results when needed
• Execute special branding and marketing projects as assigned, with the aim of developing ESET brand, improving sales results or increasing the overall recognition and acceptance of ESET and its values and products
• Support regions in the execution of the marketing plans for the key countries, including the creation of specific tools and programs to achieve the goals of such plans
• Support marketing responsible people at ESET offices in the development and execution of the marketing plans for their countries, including the creation of specific tools and programs to achieve the goals of such plans
• Gather requirements and needs for the development of marketing programs and activities; analyzes the market and the competition actions in order to detect trends that might affect ESET goals within the region and suggests and/or executes actions and projects in order to achieve ESET’s goals
• Collaborate in the creation of marketing plans and tools according to the department goals and assignments
• Support the brand strategy by ensuring it aligns with company vision and promise, supporting brand architecture and product naming strategy
• Evaluate the performance of the different executed projects, and provides proper reporting to the EMEA Marketing Manager
• Further tasks and working assignments as per senior personnel’s instructions

BENEFITY PRE TEBA

Flexibilita

Firemné podujatia

Benefity pre celú rodinu

Šport a zdravie Wellbeing

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