Head of B2B Marketing - Shape the future of marketing in a global high-tech company

At XIMEA, we develop and manufacture high-performance camera systems for industrial and scientific applications. Our technology is highly specialized, technically sophisticated, and used by customers around the world. 

We’re looking for a Head of Marketing who will help transform marketing into a structured, measurable, and business-driven functionwith clear impact on positioning, demand generation, and company growth. 

This role combines strategic ownership with hands-on execution. While you’ll define the direction of marketing, you’ll also actively contribute to making things happen. Switching between strategy and execution is essential. 

You’ll work closely with sales, product management, and leadership to ensure marketing creates real business value — from strengthening our market presence to generating qualified pipeline. 

What you’ll do? 

Build and lead our marketing function 

• Refine and continuously develop our B2B marketing strategy  

• Identify target segments, ideal customer profiles, and go-to-market approaches  

• Establish clear processes, KPIs, and reporting to measure marketing performance  

• Help shape the future structure and development of the marketing team  

Drive demand generation and pipeline growth 

• Build scalable lead generation across inbound, outbound, and account-based marketing  

• Design and execute campaigns that create measurable pipeline impact  

• Work closely with sales to optimize lead qualification, handover processes, and conversion  

Translate complex technology into compelling market value 

• Define positioning, messaging, and value propositions for technically advanced products  

• Create clear communication that resonates with business and technical buyers  

• Support sales with pitch materials, presentations, and enablement content  

Strengthening our global visibility 

• Own and develop our international SEO and digital visibility strategy  

• Manage performance-driven digital marketing activities  

• Analyze performance metrics and optimize marketing ROI  

Represent XIMEA externally 

• Coordinate and support international trade shows and industry events  

• Being co-responsible for the success of trade shows, from lead generation to post-event pipeline impact 

• Prepare event communication and supporting materials  

• Contribute to PR activities, articles, newsletters, product communication, and thought leadership content  

Stay hands-on 

This is not a purely managerial role. You will also be expected to contribute operationally to get things done.  

• Be part of a small but globally successful company, where your work has a direct and visible impact.

• International work environment with occasional business travel (primarily to Germany).

• 5 sick days to rest and recharge.

• Fitness sessions with a personal trainer in our private gym (Marianka).

• English language lessons.

• Regular team-building events, including BBQ parties, company-wide teambuilding events, and Christmas parties.

• 2 hours per week dedicated to professional development.

• Annual performance bonus (non-guaranteed, based on individual and company performance).

• Two unique office locations – our campus in Marianka, surrounded by nature with a garden, terrace, and table tennis, or our modern office in Vydrica beneath Bratislava Castle, featuring a pool table and inspiring surroundings.