Head of Marketing

Webglobe, a.s.

Place of work
Remote work
Contract type
full-time
Start date
ASAP
Wage (gross)
5 000 - 7 000 EUR/month(depending on experience and skills)

Information about the position

Job description, responsibilities and duties

We are looking for a bright and talented marketing professional to lead all our marketing initiatives. You have a strong entrepreneurial spirit, a hands-on approach, and the drive to make things happen. You will be responsible for such activities as improving our digital presence, planning campaigns, promotions, x-sell / upsell / acquisition propositions, and driving flawless execution via multiple digital channels. You will lead a diverse team of passionate marketers, content writers, graphic designers, and external collaborators. 

This is an exciting opportunity to lead a powerful team in one of the fastest-growing web hosting companies in the region (now part of a major European group!). If you have what it takes, apply today!

Key responsibilities

  • Design the marketing strategy and execution plan, in line with company strategy and objectives
  • Define target audiences, value propositions, marketing mix, promotions and campaigns to boost customer acquisition, x-sell / upsell, and retention
  • Manage the company websites, SEO/SEM programs, and optimise digital conversion
  • Ensure that the plan is fully executed, on time and on budget, and results are tracked
  • Carefully manage the marketing budget and forecasting (spend, CAC, LTV, ROI…) with accountability for accuracy and performance against target
  • Lead the marketing team, setting priorities, targets, schedules and deadlines
  • Set up marketing reports for top management and key stakeholders
  • Gain marketing insights by conducting customer, brand and product research / surveys
  • Source and manage agency providers, contractors and other suppliers (negotiating prices)
  • Suggest and introduce innovations in marketing approaches, tools, online presence, products
  • Cooperate with product development, customer support, and sales colleagues to ensure a consistent, customer-focused delivery
  • Monitor the competition, market trends, and elicit sales and customer feedback, in order to sustain competitive advantage through superior marketing propositions
  • Provide cross-functional leadership and assist / influence decision making from senior management and other key stakeholders in the organization

Employee perks, benefits

  • A friendly and informal atmosphere in a fast-growing market leader
  • Competitive compensation and benefits
  • Laptop and mobile rateplan
  • A great place to learn and boost your career
  • Possibility to work remotely or from our offices in Prague or Bratislava
  • Flexible working hours
  • Unlimited holidays (performance-based)

Requirements for the employee

Candidates with education suit the position

University education (Bachelor's degree)
University education (Master's degree)

Language skills

Slovak - Proficiency (C2) and English - Advanced (C1)

Personality requirements and skills

  • At least 8 years’ relevant marketing experience (of which at least 4 leading a team)

  • Well versed in digital performance marketing (email, PPC, marketing funnel conversion, etc.) and supporting tools (e.g., Google Analytics, Hotjar)

  • Able to brief and judge the production of engaging content (copy, visuals, videos…) across multiple digital channels (website, email, landing pages, social media, YouTube, etc.)

  • Practical understanding of how to use AI to improve design, copy, and customer support

  • Strong know-how of UX and graphic design principles 

  • Creativity and customer focus paired with solid analytical skills and business acumen

  • Results-focused and with a successful track record overperforming targets

  • Experience in digital-first, e-commerce, or data-driven companies 

  • High energy and proactivity coupled with a can-do, positive attitude towards any work challenge

  • Excellent leadership, communication, and decision-making skills

  • Czech or Slovak native speaker, and fluent in English (written and spoken)

Advertiser

Brief description of the company

With over 120,000 satisfied customers and 25 years of experience, Webglobe is one of the largest and fastest-growing providers of digital and hosting solutions in the region. We help businesses small and large succeed online, and take great care of them every step of the way. Thanks to our modern infrastructure, we provide state-of-the-art web hosting and mailing solutions as well as user-friendly domain registration services. The company has been recently acquired by a major European group, with great opportunities for top performers!

Number of employees

50-99 employees
ID: 4896447  Dátum zverejnenia: 13.9.2024  Základná zložka mzdy (brutto): 5 000 EUR/month