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Head of Marketing
Webglobe, a.s.
Remote work
full-time
ASAP
5 000 - 7 000 EUR/month(depending on experience and skills)
Information about the position
Job description, responsibilities and duties
We are looking for a bright and talented marketing professional to lead all our marketing initiatives. You have a strong entrepreneurial spirit, a hands-on approach, and the drive to make things happen. You will be responsible for such activities as improving our digital presence, planning campaigns, promotions, x-sell / upsell / acquisition propositions, and driving flawless execution via multiple digital channels. You will lead a diverse team of passionate marketers, content writers, graphic designers, and external collaborators.
This is an exciting opportunity to lead a powerful team in one of the fastest-growing web hosting companies in the region (now part of a major European group!). If you have what it takes, apply today!
Key responsibilities
- Design the marketing strategy and execution plan, in line with company strategy and objectives
- Define target audiences, value propositions, marketing mix, promotions and campaigns to boost customer acquisition, x-sell / upsell, and retention
- Manage the company websites, SEO/SEM programs, and optimise digital conversion
- Ensure that the plan is fully executed, on time and on budget, and results are tracked
- Carefully manage the marketing budget and forecasting (spend, CAC, LTV, ROI…) with accountability for accuracy and performance against target
- Lead the marketing team, setting priorities, targets, schedules and deadlines
- Set up marketing reports for top management and key stakeholders
- Gain marketing insights by conducting customer, brand and product research / surveys
- Source and manage agency providers, contractors and other suppliers (negotiating prices)
- Suggest and introduce innovations in marketing approaches, tools, online presence, products
- Cooperate with product development, customer support, and sales colleagues to ensure a consistent, customer-focused delivery
- Monitor the competition, market trends, and elicit sales and customer feedback, in order to sustain competitive advantage through superior marketing propositions
- Provide cross-functional leadership and assist / influence decision making from senior management and other key stakeholders in the organization
Employee perks, benefits
- A friendly and informal atmosphere in a fast-growing market leader
- Competitive compensation and benefits
- Laptop and mobile rateplan
- A great place to learn and boost your career
- Possibility to work remotely or from our offices in Prague or Bratislava
- Flexible working hours
- Unlimited holidays (performance-based)
Requirements for the employee
Candidates with education suit the position
University education (Master's degree)
Language skills
Personality requirements and skills
At least 8 years’ relevant marketing experience (of which at least 4 leading a team)
Well versed in digital performance marketing (email, PPC, marketing funnel conversion, etc.) and supporting tools (e.g., Google Analytics, Hotjar)
Able to brief and judge the production of engaging content (copy, visuals, videos…) across multiple digital channels (website, email, landing pages, social media, YouTube, etc.)
Practical understanding of how to use AI to improve design, copy, and customer support
Strong know-how of UX and graphic design principles
Creativity and customer focus paired with solid analytical skills and business acumen
Results-focused and with a successful track record overperforming targets
Experience in digital-first, e-commerce, or data-driven companies
High energy and proactivity coupled with a can-do, positive attitude towards any work challenge
Excellent leadership, communication, and decision-making skills
Czech or Slovak native speaker, and fluent in English (written and spoken)