Head of Digital marketing and direct sales

Information about the position

Place of work

Bajkalská 29/A, Bratislava

Job description, responsibilities and duties

Mission of the position:

The job holder is ultimately responsible for the development and execution of the marketing, sales and distribution strategy of Onlia. As such the job holder is fully responsible for the creation and development of Onlia’s brand awareness, bring in and retain clients and to develop the top line growth of Onlia. In order to do so, it will be part of the job holder’s responsibility to manage a wide variety of external partners as well as internal staff.

  • To be responsible for management of activities and realisation of goals within the unit „Top shop“ in line with the new brand strategy
  • To create a business strategy of the new brand and to be responsible for its fulfilment
  • To create a marketing strategy of the new brand and to be responsible for its fulfilment
  • To create a strategy of public relations and public affairs management (PRPA management) of the new brand and in cooperation with the company spokeswoman to be responsible for its fulfilment
  • To create a strategy of client relation management (CRM) of the new brand in cooperation with the Marketing and Sales Support Division and to be responsible for its fulfilment
  • To be responsible for the financial targets of Onlia in terms of number of clients, retention and GWP
  • To be responsible for creation and development of an overall strategy of the new brand
  • To be responsible for management of directly subordinate staff
  • To be responsible for management of relations with business, technological and marketing partners

Wage (gross)

by agreement

Start date


Employee perks, benefits

Benefits for all:

With us, you will find the new opportunity in online sales on the insurance market with a strong support from international background. At the same time, as local brand we have lot of opportunities to shape our business and we are hungry for innovations. We offer a lot of interesting challenges with respect of work life balance. We truly care about health and well being of our team members through several programs and benefits.

You will co-operate with internal departments, functional managers and also with our third party vendors. You will plan your steps and manage the change.

Contract type


Information about the selection process

1. First you have to let us know that you exist and that you are interested in the position.

2. Then we will see in your CV that you are able to stand up for this role.

3. We will meet you in person and in the interview you will win over all of us, that you have the sense and values of Onlia.

Requirements for the employee

Candidates with education suit the position

Secondary with school-leaving examination
University education (Bachelor's degree)
University education (Master's degree)

Vzdelanie v odbore

digital marketing, online marketing, direct sales, management

Language skills

English - Upper intermediate (B2)

Other knowledge

Google Analytics - advanced
Adobe Photoshop - advanced

Number of years of experience


Personality requirements and skills

You will win this opportunity when you have required professional knowledge and skills described below:

Management skills:

Online/direct sales, digital marketing, ATL and BTL marketing, management of marketing campaigns, management of projects of electronic applications and solutions development, management of employees.

Professional knowledge/skills:

e-commerce, m-commerce, digital marketing, ATL/BTL marketing, behavioural marketing, web analytics, administration of web in CMS Sitecore


orientation on results and business, effective communication, integrity, reason, ability to coordinate activities, to organise, independence, innovation and creativity


Brief description of the company


Union is one of universal insurance companies with longest tradition on Slovak insurance market. We are a long-term leader in travel insurance, but with our unique combination of services and products in life, non-life and individual health insurance, we are able to satisfy interests and needs of even the most demanding customers.


We are Onlia

Onlia brings the revolution to the insurance world. With us you can have insurance quick and easy online or through mobile application. Choose only what you need. For the price that you want. And you can end up your insurance at any time!
Click on www.onlia.sk and discover more.

Onlia is the insurance brand of Union poisťovňa, a. s.

Number of employees

250-499 employees

Company address

Union poisťovňa, a. s.
Karadžičova 10
813 60 Bratislava 1
Copyright © 2008 Union poisťovňa, a.s
ID: 2461442  Dátum zverejnenia: 3.3.2016  Základná zložka mzdy (brutto) a ďalšie odmeny: by agreement