Lead Digital Campaign Manager for Slovakia

Spoločnosť TESCO je jednou z najväčších maloobchodných spoločností, ktorá sa zameriava na predaj potravinového i nepotravinového sortimentu, prevádzkuje vlastný internetový obchod, čerpacie stanice, poskytuje služby v oblasti telekomunikácií a financií. Bola založená v roku 1924 Sirom Jackom Cohenom vo Veľkej Británii.
Tesco vstúpilo na slovenský trh v roku 1996 a v súčasnosti prevádzkuje 153 obchodov, dve distribučné centrá a 18 čerpacích staníc. So svojimi 9 000 zamestnancami je tretím najväčším súkromným zamestnávateľom na Slovensku. V rámci Tesco skupiny budujeme inkluzívne miesto na prácu, kde sú všetci kolegovia oceňovaní za to akí sú, bez ohľadu na kultúru, z ktorej pochádzajú a ktorí nám pomáhajú budovať úspešné podnikanie a odrážajú rozmanitosť komunít, ktorým slúžime.

TESCO is one of the largest retail companies, which focuses on the sale of food and non-food products, operates its own online store, gas stations, provides services in the field of telecommunications and finance. It was founded in 1924 by Sir Jack Cohen in Great Britain.
Tesco entered the Slovak market in 1996 and currently operates 153 stores, two distribution centers and 18 filling stations. With its 9,000 employees, it is the third largest private employer in Slovakia. Within the Tesco Group, we are building an inclusive place to work, where all colleagues are acknowledged for what they are, regardless of the culture they come from and who help us build successful businesses and reflect the diversity of the communities they serve.

WHAT THE JOB IS ABOUT:
As the Lead Digital Campaigns Specialist, you will be responsible for strategizing and executing digital campaigns that drive brand engagement, customer acquisition, and revenue growth for our FMCG products. You will oversee campaign planning, performance tracking, and insightful reporting to optimize campaign effectiveness.
• Develop and implement digital campaign strategies aligned with the organization's marketing goals, target audiences, and brand identity
• Lead a team of digital marketers, providing direction, guidance, and fostering a culture of data-driven decision-making and continuous improvement
• Cooperate with marketing department and agencies to define campaign objectives, key messaging, and campaign timelines
• Utilize various digital channels, such as social media, search engine marketing (SEM), display / video advertising, and content marketing, to achieve campaign objectives.
• Conduct thorough competitor analysis and customer insights to identify opportunities for campaign differentiation and positioning
• Create detailed campaign plans, outlining campaign tactics, key performance indicators (KPIs), and budget allocation
• Monitor campaign performance and KPIs closely, using data insights to optimize campaign effectiveness and ROI
• Implement A/B testing and experiment with campaign elements to improve engagement, conversion rates, and overall performance
• Prepare campaign reports and presentations, providing detailed analysis and actionable recommendations to key stakeholders
• Ensure seamless coordination with other teams to develop visually compelling assets that align with campaign messaging
• Collaborate with external agencies, freelancers, and vendors to support specific projects or campaigns when necessary
• Stay abreast of industry trends, digital marketing best practices, and emerging technologies to drive continuous innovation and campaign improvement

WHY YOU WILL LIKE WORKING WITH US:
 
Good deal:
• With an employee card, you can save up to 1100€ a year on purchases at Tesco. Employee card will provide you with a 15% discount on purchases at Tesco.
• The Cafeteria system, which allows you to choose benefits according to your own preferences with an annual contribution from 200 EUR according to the length of employment
 
Family:
A wide range of benefits aimed at supporting family such as:
• Matching the maternity allowance up to the amount of the net salary during the duration of maternity leave, paid 2-week leave for new fathers, extra-standard support for adoptive parents and foster parents and more
• Your working time takes into account your individual needs, family situation and health status, you have the option to work from home
• Additional time off for important life events such as wedding, moving, accompanying afirst-grader on the first day of school, etc.
• A gift basket full of practical Tesco products upon the birth of a child
 
Health:
• A helpline, where we will provide you with free legal, financial and psychological counseling with experts
• Multisport card with which you get activities for all age categories, families and individuals
• Well Being program - we take care of the healthy lifestyle of our colleagues, vitamin packages, regular webinars, fruit Wednesdays, Christmas gifts for colleagues
 
Loyalty:
• Financial reward for work anniversary up to 530€, depending on length of employment
• Reward for recommending a candidate in the value of €220, paid after 3 months from the successful start of the recommended candidate
• We build a friendly and open environment for our colleagues, we meet at company activities such as a Christmas party, sports games, the Be fit program to support a healthy lifestyle, etc.
• We create space for career growth and development
• Possibility to take career leave after 2 years in our company
 
Would you like to join us and help with building one of the biggest brands in the retail industry?
 
Then apply!
 
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