CE Own Brand Category Reset Communication Manager

Tesco is committed to celebrating diversity and everyone is welcome at Tesco. As a Disability Confident Employer, we're committed to providing a fully inclusive and accessible recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require.
In our stores, distribution centers and head office we have 74 % of female, 26% of males, 6% of colleagues with disability and 61% of colleagues who have caring responsibilities.
We have representatives of more than 40 different nationalities from 5 different continents working in our stores, DCs and offices. You will identify 7 different nations represented in our Leadership Team.
Tesco outh to be an attractive employer for everyone regardless of their age, gender, religion or nationality.

More information can be found at: https://kariera.tesco.sk/en/

Received awards:

• Najzamestnávateľ 2023 – 2nd place in the Trade and services category
• Via Bona Slovakia 2020 - winner in the category Responsible large company, award for the Public Prize
• Najdôveryhodnejšia značka 2023 – awards in the category E-grocery stores, Non-bank consumer loans, Food sellers, Private brands
• Roma Spirit 2022 – winner in the category Company and employer

• Responsible for creating the overall strategy of the communication of the own brand/ category reset innitiatives
• Developing and managing the overall own brand and category reset communications on all channels (ATL fully, and supporting BTL &Digital)
• Cooperates with other relevant departments (insights, product, retail) in order to ensure successful execution of Own branded / category reset campaigns and other assigned campaigns.
• Colleagues are always part of the communications and builds strong relationships with the CA/HR teams
• Works closely with the media team to prepare an effective, well- targeted media plan to support the launches
• Cooperates on building overall CE category resets comms strategy in line with overall CE comms strategy
• Lead the development of Own Brand/ Cat Reset communications across the CE region
- Briefing the CE agencies on the campaign and developing the CE creative part in line with overall brand strategy
- Managing the production budget for CE
- Leading the cooperation with the agencies on the assigned campaigns
- Managing the overall plan and execution on CE level on the assigned campaigns
- Preparing post evaluation of assigned CE campaigns across CE
- Close cooperation with other communication/brand managers, BTL and Digital teams when planning, developing and executing the assigned campaigns

• Country local team and comms budget management with the media team (media team responsible)
- Supporting the local Customer communication teams
- Ensuring all the CE campaigns are locally well and appropriately executed
- Supporting the overall yearly media planning and agreeing on the strategy with media team

Opportunity to work in a dynamic and challenging environment of the international company
Training and development within the company
Employee Discount Card (after 6 months)
Flexible work
Christmas bonus
Discounts in shops in Tesco zones
Extra ClubCard points
Extra leave for special life events (wedding, moving,... )