Search engine optimization / social media marketing

Secondary with school-leaving examination
University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

English - Upper intermediate (B2) or German - Intermediate (B1)

Key Management Areas of Responsibility
● Define requirements, tasks, and resources associated to SEO strategy
● Manage and execute implementation of SEO strategy
● Communication to clients, team, and management on strategy/project development, timelines, and results
● Collaborate on client strategy and goal definition for success
● Keep pace with SEO, search engine, social media and internet marketing industry trends and development
● Contribution to the company blog and at least one social media community

Key Functional Areas of Responsibility
● Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
● Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
● Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
● Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
● Develop and implement link building campaigns
● Develop, manage and execute communication/content strategies via social communities in coordination with client goals
● Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
● Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
● Research and administer social media tools in support of clients’ social media strategy
● Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
● Communication to team and management on project development, timelines, and results

Professional Competencies
● Passion for SEO and overall internet marketing
● Outstanding ability to think creatively, strategically and identify and resolve problems
● Ability to foster strong client relationships at various levels
● Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
● Ability to clearly and effectively articulate thoughts and points
● High levels of integrity, autonomy, and self-motivation
● Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications
● 2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
● Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
● Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
● Experience working with CMS and building/administering content in multiple CMS environments
● High-level proficiency in MS Excel, PowerPoint, and Word
● Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
● Knowledge of PPC programs and optimizing data gathered from both organic and paid sources