Marketing Specialist - App Store Optimisation

SuperScale s. r. o.

Place of work
Bratislava
Contract type
full-time, trade licence
Start date
ASAP
Wage (gross)
From 1 300 EUR/monthThe final amount will strongly depend on your seniority, experience and skills.

Information about the position

Job description, responsibilities and duties

As ASO Specialist, you will be responsible for the growth of our client’s apps.

Your main scope of responsibilities will be:
- Analysing and looking for new opportunities to help clients with App Store Optimisation. You will identify the issues and opportunities presented by the data, ideating on what to test, planning tests with capacity, and identifying opportunities.
- Working closely with colleagues (ASO manager, UA people, Strategy Planners) to develop innovative new ideas for clients. You’ll also help to develop and improve SuperScale’s ASO capabilities and contribute to our improvement in mobile marketing.
- Communicating and partnering with clients, preparing proposals and presenting ASO results to high profile clients such as Valve, Lego, EA...

Every day is different, but your daily tasks are likely to include:
- Preparing in-depth ASO audits.
- Designing effective ASO strategies and proposals and budgets that reflect a client’s business, audience and competition.
- Identifying insights from competitive ASO intelligence.
- Defining the geo-expansion with ASO efforts based on data.
- Creating briefs for the creative team and translators and supporting the producer with the execution.
- Running A/B tests and measuring the results both on the App Store and Google Play.
- Driving keyword optimisation efforts for your clients, including leading on keyword research, presenting your proposals and defending the strategy.
- Evaluating the results of our ASO work using advanced analytical and statistical methods.
- Identifying and testing new ASO approaches.

Employee perks, benefits

- Diverse job: work on projects in different life-cycle phases (concept, soft launch, global launch), with multiple partners and multiple game-genres. Your professional experience will rise much faster than anywhere else
- Flexible working hours: you may organise your work time as you need to deliver great results
- Creativity: you will have a ton of options to try new things
- Lack of bureaucracy: clears the way for you to do the best work possibleCompany off-sites in awesome places
- Occasional travelling to visit our Partners and Conferences
- With wonderful new offices located in SKY PARK in Bratislava’s old town you won’t have any trouble with transportation or food and many services right on the spot.

Information about the selection process

- We will be happy if you could write a few words about yourself and your motivation to join us :) - no motivation letters are needed, simply write it in the body of your application/mail.
- English CV is our strong preference.

All interviews are done remotely via ZOOM during the pandemic.
- Our usual hiring process consists of 1-2 rounds of interview.
- If you are applying on a specialist position you should expect a home assignment as well.

Requirements for the employee

Candidates with education suit the position

Secondary with school-leaving examination

Language skills

English - Advanced (C1)

Other knowledge

Search engine optimization (SEO) - Basic

Experience in the position/sector

SEO, Marketing, Copywriting

Number of years of experience

1

Personality requirements and skills

- Previous experience in marketing area
- Knowledge of basic SEO or ASO principles
- Willingness to learn - we are open to juniors who already have some working experience in the marketing area, who are willing to learn and grow fast with our guidance
- Very good knowledge of English language (communication with global clients)
- A commitment to continual improvement, with the ability to systematically test and evaluate new strategies and processes in all aspects of your work.

Plus is:
- A solid understanding of ASO
- A comprehensive overview of the mobile ecosystem
- Practical experience with keyword optimisation, conversion optimisation and relevant tools.

Advertiser

Brief description of the company

Think of everything you need to make a mobile game successful, then think SuperScale – experts at maximizing returns at every stage of a game’s lifecycle. Whether it’s through analytics, monetization, UA, LiveOps, or all of them combined, we have the tools and expertise to deliver maximum revenue from the game we work on.

Number of employees

50-99 employees
ID: 4060006  Dátum zverejnenia: 12.4.2021  Základná zložka mzdy (brutto): 1 300 EUR/month