Marketing Specialist in B2B

Resco – leading provider of mobile solutions for Microsoft Dynamics 365 and Salesforce – is looking for an enthusiastic Marketing Specialist in B2B sector to help us manage various marketing aspects, such as our social media, PPC campaigns & SEO, influencer marketing. You’ll implement the latest trends, understand how to acquire followers, likes, shares, statistics, and more.

Tasks and objectives:
Responsible for social media marketing:

• Create and manage social media strategy & plan scheduled posts
• Daily administration of social media channels in B2B sector (LinkedIn, Twitter, Facebook, Instagram)
• Create engaging posts
• Evaluate, analyze, monitor performance of social media posts (on each campaign, on all platforms)
• Develop brand awareness

Responsible for analyzing website statistics and PPC campaigns:

• Creation of PPC campaigns in cooperation with external agency
• Analyzing PPC campaigns for different products & segments (set up goals, conversions)
• Google AdWords
• Supervision of banner ads & text ads & video ads
• Work with SEO and data to optimize website traffic, campaigns and create reports

Manage B2B campaigns, community portals and strategies to increase our exposure in key markets:

• Communicate with business influencers, MVPs outreach & creating joint-marketing campaigns
• Daily check and posts in community forums
• Manage and optimize marketing campaigns and publicity via third party commercial portals