Country Brand Lead - Internal Medicine/Cardiology

For our Pfizer office in Bratislava, Slovakia we are looking for a Country Brand Lead.

POSITION RESPONSIBILITIES
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or Therapeutic Area
• Provide local insights and brand feedback to Regional Therapeutic Area Lead/ Senior Brand Lead(s)
• Select best-fitting modules from global content; translate and trans-create brand materials, as needed in both printed and digital version
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Allocate and execute in country brand budget
• Cross-functional brand leadership - across Field Force, Account management, medical, legal, regulatory, etc.
• Train Field Force on product strategies, tactics, promotional messages
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
• Review of brand strategies by regulatory / legal
• Manage compliance review of materials
• Develop country Op Plan and influence sales targets and brand A&P allocations
• Long-range forecasting
• Develop promotional meetings strategy, awareness campaigns, congress content in partnership with Medical
• Implement Omnichannel Approach for effective interaction with HCPs
• Validate brand-specific messages, design training

Pfizer offers competitive compensation and benefits based on a variety of factors including prior experience, geographic location, and talent pool availability.