Country Brand Lead

For our Pfizer office in Slovakia we are looking for a Country Brand Lead (vaccines portfolio).

Summary:

Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country.

Main Responsibilities/Duties:
• Prepare brand plan based on regional strategy and adapt the strategy based on environmental change;
• Analyze the market and brands' performance based on different available data sources
• Accountability for hitting local sales target.
• Collect insights from every available sources and provide local insights and brand feedback
• Tailor brand and execute brand strategies to local market needs, and define local priorities
• Select best-fitting modules from cross-EM content
• Validate brand-specific messages, design training
• Develop or adapt regional professional promotional materials, congress or seminar content
• Be familiar with international best practices from other countries
• Manage local/international agencies for planning disease awareness campaign
• Accountable for the planning, allocating, spending & controlling of budgets
• Launch new brands; plan and execute pre-launch activities and prepare the launch
• Train FF on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
• Input into sales and forecasting, providing country input into overall European numbers

Place of work: Bratislava
Report to: Vaccines Sub-Cluster Lead Czech Republic, Hungary and Slovakia

In addition to competitive salaries and customized benefits packages, we offer a supportive and diverse culture and unparalleled career development opportunities.

Please apply in English documents only!