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Country Brand Lead Internal Medicines
PFIZER
Place of work
Bratislava
Bratislava
Contract type
full-time
full-time
Information about the position
Job description, responsibilities and duties
All over the world, Pfizer colleagues are working together to positively impact health for everyone, everywhere. Each position at Pfizer touches and contributes to the success of our business and our world. That's why, as one of the global leaders in the biopharmaceutical industry, Pfizer is committed to seeking out inspired new talents who share our core values and mission of making the world a healthier place.
For our Pfizer office in Bratislava, Slovakia we are looking for a Country Brand Lead.
This is what you can look forward to:
Provide local insights and brand feedback to Regional Therapeutic Area Lead/ Senior Brand Lead(s)
Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or Therapeutic Area
Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
Forecast brand performance and track progress towards target
Allocate and execute in country brand budget
Cross-functional brand leadership - across Field Force, Account management, medical, legal, regulatory, etc.
Train Field Force on product positioning and prioritization
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Review of brand strategies by regulatory / legal
Select best fitting modules for country needs
Manage compliance review of materials
Develop country Op Plan and influence sales targets and brand A&P allocations
Long-range forecasting
Develop promotional meetings strategy, awareness campaigns, congress content in partnership with Medical
Validate brand-specific messages, design training
For our Pfizer office in Bratislava, Slovakia we are looking for a Country Brand Lead.
This is what you can look forward to:
Provide local insights and brand feedback to Regional Therapeutic Area Lead/ Senior Brand Lead(s)
Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or Therapeutic Area
Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
Forecast brand performance and track progress towards target
Allocate and execute in country brand budget
Cross-functional brand leadership - across Field Force, Account management, medical, legal, regulatory, etc.
Train Field Force on product positioning and prioritization
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Review of brand strategies by regulatory / legal
Select best fitting modules for country needs
Manage compliance review of materials
Develop country Op Plan and influence sales targets and brand A&P allocations
Long-range forecasting
Develop promotional meetings strategy, awareness campaigns, congress content in partnership with Medical
Validate brand-specific messages, design training
Employee perks, benefits
In addition to competitive salaries and customized benefits packages, we offer a supportive and diverse culture.
Information about the selection process
Please apply in English only!
Requirements for the employee
Candidates with education suit the position
University education (Master's degree)
Postgraduate (Doctorate)
Postgraduate (Doctorate)
Educational Specialization
marketing
Language skills
English - Upper intermediate (B2)
Personality requirements and skills
5-10 years of marketing experience
Bachelor's Degree; master degree or MBA desired
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Exceptional interpersonal, collaboration/negotiation skills
Exceptional prioritization -among/across brands, resource-constrained context
Vendor management
Proficiency in the local language as well as English proficiency
Bachelor's Degree; master degree or MBA desired
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Exceptional interpersonal, collaboration/negotiation skills
Exceptional prioritization -among/across brands, resource-constrained context
Vendor management
Proficiency in the local language as well as English proficiency
Advertiser
Brief description of the company
All over the world, Pfizer colleagues are working together to positively impact health for everyone everywhere. Each position at Pfizer touches and contributes to the success of our business and our world. That is why as one of the global leaders in the biopharmaceuticals industry Pfizer is committed to seeking out inspired new talent who share our core values and mission of making the world a healthier place.
ID: 3242821
Dátum zverejnenia: 15.11.2017
2017-11-15
lokalita: Bratislava Pozícia: Branch Director, Brand Manager, Country Manager/Director, Marketing Director Spoločnosť: PFIZER