Digital Marketing Manager – Specialty Lighting

- Editing the content in First Spirit in the close collaboration with central content managers and IT team in Munich/Berlin
- Implementing new landing pages to support global, regional, and local campaigns in collaboration with global content managers in Munich/Berlin
- Supporting master website roll-outs for countries and regions, monitoring of digital marketing projects, data evaluation and reporting
- Implementing, driving and managing the Digital Marketing Analytics:
• Driving Web Analytics and Social Media Analytics (Data retrieve and analysis)
• Building and maintaining Marketing Scorecard for online / offline marketing
- Regular communication with sales marketing, brand, product marketing departments in Munich / Berlin and regional marketing managers from different countries
- Communication with digital agencies
- Other digital project work upon request