Digital Specialist

based in Budapest / Hungary

Nissan Sales Central & Eastern Europe is currently looking for candidates for its Marketing Communications Team in the position of Digital Specialist.

This position is responsible to lead digital activities within the HUB in tight cooperation with diverse departments. This role requires a strong background in all digital marketing areas including, but not limited to: Affiliate, Retargeting, SEM, SEO and Social Media.

Key Responsibilities

  • Lead all digital projects
  • Maintain digital expert status
  • Develop, implement & manage online, social media and paid search campaigns
  • Identify trends and insights in order to achieve maximum ROI
  • Ensure media briefs and executions align with campaign strategies
  • Definition and continuous monitoring and reporting of the key performance indicators relevant to the channels and draw insights to guide future planning
  • Responsible for RBU web content management
  • Track, report, and analyze website analytics
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Optimize channels including affiliate, social media, SEM, SEO
  • Competitor monitoring
  • Overall digital budget handling and reporting
  • Deep cooperation with key stakeholders
  • Reporting to the Media & Digital Section Manager

Skills and Knowledge

  • Digital expert with 4-5 years working experience in online marketing area, preferably in a multinational environment
  • Experience in the oversight and management of digital marketing campaigns across several channels
  • Proven SEO and SEM experience
  • In-depth experience with website analytics tools (e.g, Google Analytics)
  • Experience in working with CMS
  • Social Media experience is a must
  • Deep personal expertise in data analysis and scorecard development
  • Ability to analyze and challenge results and KPI’s and propose upon
  • Enthusiastic individual with a strong sense of responsibility
  • Strong ability for project management
  • Passionate, accurate, determined, flexible, open-minded personality with a can do attitude
  • Ability to work with agency partners, and as a part of a big team
  • Business or Marketing Master or Bachelor Degree
  • Excellent command of oral and written English
Send CV to the company
ID: 2385600   Dátum zverejnenia: 12.1.2016