Brand and Customer Manager - Oncology

Who we are…

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for…

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

Strategy alignment

• Gives strategic input based on the local environment and customer to the cluster team on customer strategy, brand strategy, key account strategy, MCM/Blended rep strategy
• Develops a high understanding of the customers and stakeholders related to the brand: collects and collates customers’ needs, understands competitive environment and existing influence networks. Analyzes local market trends and identifies commercial opportunities for our brands
• Adapts and aligns the regional brand plan to local needs delivering an country brand strategy and tactical plan, based on MCBM principles, in collaboration with the cross-functional team. Defines all activities and customer solutions needed and makes sure they are aligned with strategy; monitors closely execution with all appropriate KPIs and is the one managing budget allocated to these activities; delivers and monitors forecasting for all financial cycles of the company aiming at high accuracy levels.

Stakeholder engagement

• Engages and inspires different internal stakeholders around the implementation of the brand strategy: drives/coordinates internal sales cycle and team meetings and provides business input in planning of advisory boards/external customer meetings, leads brand team meetings
• Inspires sales force to be fully engaged towards brand strategy and customer solutions implementation
• Rolls out regionally and locally developed customer solutions via the relevant stakeholders (e.g. KAMs, sales force): development of tools and services, training, tracking, etc.
• Acts as in-country point of contact for all above market internal marketing stakeholders
• Works with Scientific Leaders and other stakeholders in close collaboration with Medical Affairs (e.g., advisory boards/congresses), KAM, account/customer leads

Innovation

• Identifies opportunities to optimize brand growth and profitability, aligns cross functional teams on priorities and provides all key input to sales and demand forecasting while allocating expenses budget appropriately. Monitoring sales performance and tracking expenses according to budget is critical part of the role
• Delivers brand communication assets and key solutions towards all critical external customers and stakeholders, through all possible channels deploying an integrated MCM plan on top of the sales force interaction
• Timely adjusts brand value propositions and customer solutions based on strong customer feedback and /or brand performance results

Inspire your coworkers in order to propose best possible solutions and achieve best possible results. Key responsibilities includes:

• Collect customer insights and run market analysis for a clear understanding of the market landscape, customers and competitors
• Lead cross functional teams in respective therapeutic areas
• Develop and execute brand strategy based on inputs from all parts of organization as well as market insights
• Create tactical plans and customer solutions (including digital marketing) based on agreed strategy
• Calibrate KPIs and delivering upon them
• Forecasting accurately
• Monitor sales performance and track expenses according to budget
• Deliver brand communication assets and key solutions towards all critical customers and stakeholders exploiting all critical f:f and digital channels
• Support access to our products in the market by developing solutions in close collaboration with Market Access, Trade Channel, KAMs or any other relevant teams

Requirements

• University degree in medicine, biology, pharmacy, veterinary or related life sciences is big advantage
• Oncology background is strongly preferred
• Strong diverse marketing experience is a must
• Experience working in a similar role min 2 years
• Slovak language and English Language is must
• Driving license

Core Benefits:

• Life & Accident Insurance
• Pension Plan (AXA or ING, employer´s contribution: 2,5% of gross monthly salary)
• Preventive Medical Exam (Onkologický ústav sv. Alžbety)
• 3 Sick Days per year
• Laptop, mobile phone and other mobile tools as per policy of MSD