Digital Marketing Specialist
KELLYS BICYCLES s.r.o.
Ostrov 70, Ostrov
full-time
2026-07-01
From 2 000 EUR/month
Information about the position
Job description, responsibilities and duties
Kellys Bicycles a Slovak bicycle manufacturer with more than 35 years of history, is looking for an experienced and creative marketing professional. Your mission will be to contribute to the development and execution of the brand’s long-term communication and marketing strategy.
This role combines daily operational marketing with a strong focus on digital marketing and social media. It also has a significant international dimension, as Kellys operates in key European markets and exports to dozens of countries worldwide.
The successful candidate will join a team of skilled professionals in a company with ambitious plans for the future in a rapidly growing industry. If you are creative, enjoy challenges, and want to have a real impact on an established brand, this opportunity is for you.
Key Responsibilities
Creation and management of digital marketing materials – responsibility for the content and functional aspects of the website and e‑shop (proposing improvements in design, UX and content in cooperation with the developer), management and content creation for social media and the corporate blog, preparation of newsletters and other digital assets, including regular performance reporting and analytics across digital channels.
Co-managing multichannel marketing campaigns in close collaboration with the Head of Marketing and the internal team – from initial brief to final evaluation.
Independently managing smaller marketing projects across various markets and channels.
Preparing regular marketing reports and performance analyses, focusing on campaign efficiency and translating data into actionable insights.
Coordinating with local marketing managers or coordinators in international markets.
Monitoring and administering marketing budgets, including cost control and efficiency of investments.
Ensuring all marketing materials comply with brand guidelines and the overall communication strategy.
Supporting internal departments (Sales, CEO, HR and others) with marketing activities as needed.
Partially overseeing PR and media relations, preparing materials and coordinating external partners.
Supporting the Head of Marketing in implementing the new global marketing strategy for Kellys.
Actively bringing new ideas, trends, improvements and identifying new marketing opportunities.
Minimum Requirements
Proven experience in managing complex marketing campaigns – from strategy development to performance evaluation
Practical experience in creating content for websites, social media and digital platforms, including work with visual and text formats.
Excellent organizational and project management skills – ability to handle multiple tasks and meet deadlines.
Experience working with external agencies, freelancers or vendors (creative, production, PPC, PR, etc.).
Knowledge of analytical tools, especially Google Analytics, Meta Ads Manager, and other relevant marketing platforms.
Hands-on experience with PPC campaigns – setup, management, optimization and performance reporting (Meta, Google Ads or similar) is a strong advantage
Employee perks, benefits
Flexible hybrid work
Annual bonus system
Employee discounts
Opportunities for professional growth and education
Ability to influence the working environment – a high-impact role
Information about the selection process
We will contact candidates who most closely meet the requirements of the position.
By submitting your CV, you give consent for the processing of your personal data for the purpose of the selection process in accordance with Act No. 18/2018 Coll. on Personal Data Protection.
Requirements for the employee
Candidates with education suit the position
University education (Master's degree)
Postgraduate (Doctorate)
Educational Specialization
Language skills
Other knowledge
Google Analytics - Advanced
Driving licence
Experience in the position/sector
Number of years of experience
Personality requirements and skills
Proactive mindset – ability to identify opportunities, propose solutions and drive projects to successful completion.
Excellent organizational skills – effective prioritization, time management and attention to detail.
Strong communication abilities – clear, collaborative communication across internal teams and external partners.
Team player – supportive attitude, knowledge sharing and contributing to a positive team culture.
Creative thinking and adaptability – bringing new ideas, responding to change quickly and finding efficient solutions.
Resilience and goal-oriented approach – ability to thrive in a dynamic environment and handle multiple tasks at once.
Interest in cycling, technology, and innovation is an advantage for better understanding of products and target audiences.
Copywriting – an advantage
Experience in creating corporate newsletters – an advantage