Customer Category Dev.Manager/In-store Activation Specialist


Place of work
Pribinova 25, Bratislava
Contract type
Start date

Information about the position

Job description, responsibilities and duties


Strategic category and customer development:
• Generate customer insights to adapt category/channel strategies
• Participate in all AOP process (Annual operation process)
• Analyze sell-out data from clients to detect opportunities to make a proposal to increase category & brand sales for all customers
• Design assortment and shelving guidelines per customer
• Support KAM in Customer business plan building based on Category Growth model and specific customer insights
• Lead meetings with customers in order to present category expertise and vision
• Co-develop and execute in store marketing plan for all brand activations & innovations
• Manage collaboration with suppliers/agencies regarding POS material/display/gadgets to develop design & implement the best choice to achieve required objectives.
• Develop promotional & permanent displays
• Responsible for shopper activation budget
• Close collaboration with field sales team, KAMs, and other departments to ensure in store execution & operational excellence within our organization

Promotional activity:
• Supervise & manage key promotional activities agreed with sales, marketing and finance, from proposal to post evaluation
• Lead the proposal of new promotional activity with our products and activation into POS execution
• Lead in-store sampling and BTL activities to drive brands awareness and penetration
• Support marketing in developing promo SKUs

Sales force:
• Close collaboration with field sales team on all relevant information to secure in store execution
• Educate Sales team, based on category knowledge
• Communicate monthly category priorities with clear objectives and measurement tools
• Drill down OpEX DPIs to customer level and provide transparent feedback bottom-up
• Prepare work instruction for Sales force and KAMs

Information about the selection process

We offer:
• Flexible working hours
• Private pension insurance contribution paid by the Employer
• Life insurance scheme
• Bonus for professional and personal unniversary
• Extra days-off
• Meal vouchers
• Plus additional benefits

If you are interested, send us your CV. We are looking forward to hearing from you.

Requirements for the employee

Candidates with education suit the position

University education (Master's degree)

Educational Specialization


Language skills

English - Upper intermediate (B2)

Driving licence


Personality requirements and skills


• Minimum 3 years of experience in Shopper marketing
• Sales experience recommended
• FMCG market knowledge (fast moving consumer goods)
• Knowledge of information system tools – AC Nielsen, GFK, Dunnhumby, paceman...
• Upper-intermediate English
• University degree


Brief description of the company

At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love.

What’s it like to work at JACOBS DOUWE EGBERTS?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.

Number of employees

10-19 employees

Company address

Pribinova 25
811 09 Bratislava
ID: 3185639   Dátum zverejnenia: 3.12.2017