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Business Development / Product Marketing Lead (DOT Product)

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Place of work
Jarošova 1, Bratislava, Slovakia (Job with occasional home office)
full-time, trade licence
3 000 EUR/month
A specific job offer will be depending on the offered job level, your professional and technical skills and knowledge, education, and work experience.

Information about the position

Job description, responsibilities and duties

Innovatrics’ DOT Business Unit is expanding rapidly and we are seeking an experienced tech marketer to join our team as Global Marketing Lead. In this role, you will work cross-functionally with the Product Team, Central Marketing, and International Sales to build the global profile and increase the market penetration of Innovatrics’ fastest growing product.


- Identify new business growth opportunities, verticals and strategic partnerships
- Develop and continuously enhance DOT sales process
- Cooperate on the product revenue target definition together with the Sales team
- Assist the sales team with the pipeline development and continuously monitor its progress
- Help the Sales team with important sales meetings (primarily with presentations/demos) and key accounts
- Act as a key link between the DOT team and Sales ready to speak with the partners and end-customers if needed; provide regular feedback to inform the team about the market situation
- Together with the Marketing team, take care of the DOT Sales Kit (data sheets, white papers, battle cards and presentations) - ensure the most recent versions are available at the defined internal and external touch points.
- Develop and implement the DOT Global Marketing Strategy clearly defining the following:
* Who is the customer
* Use case/problem we’re solving
* Exhibition selection criteria, messaging
- Communicate Innovatrics’ value proposition to the market through thought leadership content, webinars, and presentations at industry conferences
- Work closely with the Marketing team to design marketing campaigns that cover social media and web. Set KPIs for the campaigns and evaluate the conversion rate
- Develop and own the go-to-market strategy for new DOT features
- Be the face of DOT at internal company events and regular product breaks, inform the rest of the company about new product features and development status

Employee perks, benefits

  • Working at a unique Slovak company, a global leader in biometric software solutions
  • Interesting work with state-of-art technologies & the opportunity to influence the final solution both technically and functionally
  • Individual approach to personal development, internal education, English courses, external courses paid by company
  • 13th / 14th salaries (based on successfully reached product and company goals)
  • Loyalty bonus – additional day of paid leave for every year you will work with us (up to 5 days)
  • Referral bonus – motivational financial reward if we hire a new employee based on your referral
  • Sick days
  • Hybrid working model (more than 40% of Home Ofice)
  • Flexible working hours
  • Possibility to take full two weeks of remote work twice a year
  • Possibility to choose from different type of contracts
  • Multiple regular company team-buildings and spontaneous team events a year
  • MultiSport card
  • Foosball, table tennis & darts available in our playroom
  • Fresh fruits, snack bar, monthly company breakfast

Information about the selection process

- Hello and thank you for choosing to apply for a job at Innovatrics. We are happy that you are interested in us!
After receiving your CV, we will closely review your application and see if you're the right fit for us. If so, we will reach out to learn more about you.

We wish you good luck in our hiring process!

Prior to sending your response to the present job offer, please read the Personal Data Processing Information. You are sending your data to Innovatrics, s.r.o., Pri vinohradoch 82, 831 06 Bratislava, Company ID: 36 280 712 which will process your personal data at your request as referred to in Article 6 (1) (b) of the General Data Protection Regulation (GDPR) for the purposes of performing and assessing a particular selection procedure and pursuant to Act no. 18/2018 Z.z. on the personal data protection.

Requirements for the employee

Candidates with education suit the position

University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Proficiency (C2)

Number of years of experience


Personality requirements and skills

  • University degree or equivalent experience
  • 3+ years of product marketing experience within the B2B technology sector, ideally in digital identity, fraud prevention, or fintech
  • Excellent communication and presentation skills - you can communicate complex, large scale concepts clearly and concisely
  • Excellent (C2) English is a must
  • Comfortable in a fast-paced scale-up environment

About the product

Digital Onboarding Toolkit (DOT) is a full technology stack for developing remote identity verification applications. Consisting of mobile and server components, DOT can authenticate and extract data from identity documents and verify identity of an individual using industry leading facial biometrics and liveness check. DOT helps organizations and their users create instant trust with each other.


Brief description of the company

Innovatrics is a Slovak company and a global leader in SW biometric technology and solutions for identity management. With our innovative and award-winning algorithms for fingerprint matching and facial recognition, we empower all types of organizations around the world to build powerful biometric identification solutions quickly and easily. Innovatrics has won awards IT company of the year 2015, IT product of the year 2016 and Diamond of Slovak business in 2017.

Number of employees

150-199 employees

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ID: 4218359  Dátum zverejnenia: 28.7.2022  Základná zložka mzdy (brutto): 3 000 EUR/month