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Digital Marketing Data Analyst

Place of work
Plynárenská, Bratislava
Minimum salary
From 1 350 EUR/month
Contract type
full-time
Henkel operates worldwide with leading brands and technologies in three exciting business areas: Laundry & Home Care, Beauty Care, and Adhesive Technologies. Our success is built on constant innovation and people who strive for excellence. Working at Henkel is much more than just a job. It's a passion. Have you got what it takes?

Your role

  • Lead global digital dashboard projects and consult markets on dashboard adaptations for paid (digital campaigns, influencer campaigns, PR campaigns), owned (website, social media channels), and earned media (PR)
  • Perform digital data analysis & reporting
  • Market listening - competitive monitoring of social media performance and social media listening
  • Building Hypothesis and derive conclusions
  • Determine ways to improve efficiencies, ROA, and impact of digital channels
  • Liaise with various stakeholders regarding advanced digital marketing analytics
  • Support Digital Marketing, Content and UX Teams in conducting tests (e.g., A/B, Multivariate) and analyzing performance data mapped to growth of platforms & UX studies with Usabilla
  • Support to improve accuracy, quality, and consistency of data
  • Adjustment & enhancement of existing Dashboards & Reporting templates
  • Administrative support

Your skills

  • 2+ years of working experience with digital data analysis & reporting preferably in FMCG or Tech Industry
  • English language on advanced level
  • Proficient knowledge of digital media KPIs
  • Demonstrated ability to translate digital data into actionable insights
  • Proficient knowledge of digital analytical tools (Google Analytics, Power BI, Data Studio, Sprinklr or other social media reporting tools, Microsoft Excel)
  • Preferred knowledge of Adobe Analytics, Azure, Tag Manager, Search Console
  • Experience in project management
  • Accuracy and attention to detail
  • Analytical & structural thinking
  • Excellent communication and interpersonal skills

Benefits we offer

  • 13th salary
  • Performance-based bonus up to 110%
  • Financial bonus for referring a suitable candidate from 500 to 1000 EUR gross
  • Extra contribution to lunch vouchers
  • Cafeteria benefit system
  • Henkel Shop
  • Henkel Kindergarten
  • Life insurance
  • Health care package
  • Relocation bonus
  • 5 sick days per year
  • Home Office
  • Extra paid days off for special life events
ID: 4083919  Dátum zverejnenia: 14.9.2021  Základná zložka mzdy (brutto): 1 350 EUR/month