Digital Marketing Data Analyst

Place of work
Plynárenská, Bratislava
Minimum salary
From 1 300 EUR/month
Contract type
full-time
Henkel operates worldwide with leading brands and technologies in two exciting business areas: Consumer Brands (Laundry & Home Care and Beauty Care) and Adhesive Technologies. Our success is built on constant innovation and people who strive for excellence. Working at Henkel is much more than just a job. It's a passion. Have you got what it takes?

Your role

The Digital Analyst sets up reports, derives actionable insights and enables fact-based decision making. In this role, he/she serves as an internal service provider for Henkel Strategic Marketing Unit.

  • Track, report and analyze digital marketing and consumer data across brands and countries
  • Build and maintain reports, data visualizations and interactive dashboards
  • Analyze data and present data-driven recommendations for local and global marketing teams
  • Ensure data accuracy, quality and consistency: Safeguard unified data consistency (e.g. naming convention etc.), track and flag inconsistencies
  • Support digital marketing, content and UX teams in conducting tests (e.g., A/B, multivariate)
  • Work closely together with Manager Data & Governance; liaise with various internal stakeholders regarding advanced digital marketing analytics

Your skills

  • 2+ years of working experience with digital data analysis & reporting preferably in FMCG or Tech Industry
  • Proficient knowledge of digital KPIs
  • Demonstrated ability to translate digital data into actionable insights
  • Proficient knowledge of digital analytical tools (Google Analytics, Power BI, Data Studio, Sprinklr or other social media reporting tools, Microsoft Excel)
  • Preferred knowledge of Adobe Analytics, Azure, Tag Manager, Search Console
  • Experience in project management
  • Accuracy and attention to detail
  • Analytical & structural thinking
  • Excellent communication and interpersonal skills
  • English language on advanced level

Benefits we offer

  • 13th salary
  • Performance-based bonus up to 110%
  • Financial bonus for referring a suitable candidate from 500 to 1000 EUR gross
  • Extra contribution to lunch vouchers
  • Cafeteria benefit system
  • Henkel Shop
  • Henkel Kindergarten
  • Life insurance
  • Health care package
  • Relocation bonus
  • 5 sick days per year
  • Home Office possibility
  • Extra paid days off for special life events
ID: 4083919  Dátum zverejnenia: 23.11.2021  Základná zložka mzdy (brutto): 1 300 EUR/month