Conversion Optimization Specialist

ESET is a global leader in cybersecurity, dedicated to protecting over 110 million customers worldwide. We believe that Conversion Rate Optimization (CRO) is both an art and a science—a blend of creativity, web design, research, and testing. If you're passionate about enhancing online experiences and turning insights into impactful actions, we invite you to join our Conversion Optimization team at our Global Headquarters in Bratislava.

As a Conversion Optimization Specialist, you'll play a pivotal role in executing our global online strategy. You'll be part of a dynamic team whose mission is to boost online business performance while maintaining a strong focus on user and customer experience. Collaborating closely with global teams—including Digital UX and Marketing Automation—you'll enhance our digital presence and directly impact millions of ESET customers worldwide.

Responsibilities:

• Data Analysis: Use quantitative and qualitative data to identify friction points and revenue-boosting opportunities, translating them into actionable optimization recommendations.
• Experiment Execution: Propose, plan, and execute experiments (A/B tests, direct implementations, user tests) aimed at improving customer retention or acquisition. Define clear KPIs and work with global and local teams to prepare high-quality test variants.
• Experiment Evaluation: Analyze experiment results, identify key findings, and clearly formulate actionable takeaways.
• Customer Experience Enhancement: Contribute to evolving ESET's online customer experience by providing insights, optimization suggestions, and innovative ideas.
• Best Practice Definition: Develop web/eCommerce CRO analyses and best practice guidelines for internal stakeholders, partners, and offices.
• Promote Experimentation Culture: Share your team's findings and support worldwide teams in executing their local CRO initiatives.
• Strategic Roadmap Development: Understand the global online strategy and support it by creating and implementing a roadmap of meaningful conversion optimization activities.

Requirements:

• Research Experience: Advanced experience in at least one of the following areas:
• Split testing execution and evaluation
• User experience design
• Qualitative research
• Analytical Skills: Strong web analytical abilities with a basic understanding of business analytics.
• Digital Marketing Knowledge: Solid understanding of digital marketing, email marketing, usability, and user experience principles and trends.
• Design Skills: Ability to express ideas through wireframes or mock-ups.
• Data-Driven Mindset: Strong preference for making decisions based on data.
• Customer Empathy: Ability to understand and empathize with the consumer mindset.
• Independence: Ability to work independently, prioritize tasks, and adapt to changing priorities.
• Holistic Thinking: Analytical mind capable of seeing the big picture without losing sight of important details.
• Communication Skills: Excellent verbal and written communication skills in English; able to articulate opinions clearly and effectively.
• Proactive Attitude: Eagerness to explore new tools, areas, and approaches with a can-do attitude.
• Humor: An advanced sense of humor is an advantage

BENEFITY PRE TEBA

Flexibilita

Firemné podujatia

Benefity pre celú rodinu

Šport a zdravie Wellbeing

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