Global Segment Marketing Strategist

Place of work
Contract type
Wage (gross)
From 2 800 EUR/month
*The final basic wage component can be increased accordingly to individual skills and experience of the selected candidate.

Information about the position

Job description, responsibilities and duties

Work at the HQ of an international company. This is a completely new position within our global marketing. Join ESET and co-lead the creation of segment marketing strategies, value propositions, offerings & initiatives. Lead business case creation, perform analyses, and provide data intelligence to inform strategic planning, and decision-making to drive overall marketing efficiency. Works closely with cross-functional teams to identify business opportunities, generate ideas, and develop business cases for profitable growth.

Global Segment Marketing Strategist is responsible for:

Data Intelligence, Insights and Analytics
• Strong descriptive and predictive analytics skills combined with the ability to identify business opportunities and form strategic recommendations and creative solutions to drive business forward.

Marketing Strategy:
• Understand core business and market drivers, analyze and actively use primary and secondary insights to help create differentiating segment marketing initiatives.
• Cooperate with other stakeholders responsible for ongoing improvements of segment marketing.
• Actively support visible quality increase via proactive challenging, suggesting and implementing improvements based on data, knowledge and insight.

Business Cases:
• Lead business cases creation using a logical structure.
• Design high level KPI metrics to be used for evaluating, creating benchmarks and improvement for both, strategic and tactical marketing initiatives and launches.
• Create dashboards to help plan and forecast performance, help track and improve ROI of marketing initiatives and product launches.

Propositions, Launches and Programs:
• Provide strategic marketing expertise in support of future segment proposition design and product/solutions/service launches.
• Provide segment relevant information and guidance that serves as an input for creation of strong campaign and/or program communication concepts.

Project Management & Collaboration:
• Actively project manage initiatives in full ownership, build mid-level to senior-level stakeholder relations and closely collaborate with other global, regional and priority country teams.

Innovation and Growth:
• Be an innovator, play an active role in identification of gaps in internal knowledge, processes, tools, capabilities, and solution approaches.
• Support, educate, and mentor other team colleagues to constantly raise the bar and improve quality of marketing outputs.
• Be a go to person for other team members to tackle challenging business problems that require superior analytical skills and critical thinking.

Employee perks, benefits

• Support in personal and professional development - opportunities to attend various trainings, courses, conferences or meetups
• Attractive financial bonus paid twice a year based on your performance
• Financial support in case of life milestones (wedding, childbirth)
• Complementary retirement savings contributions
• Fully covered 5 EUR/per day meal vouchers
• Cafeteria system – wide range of benefits in sport, healthcare, culture, education and other areas
• "Refer a friend" benefit - the opportunity to receive a financial bonus when referring a friend for an open vacancy
• Available home-office days - 12 days per month (in SR)
• Fully-paid 3 sickdays
• Wellbeing program - free helpline and counselling in personal and professional development
• Sport activities support – possibility to participate in various races, bike cages, bikes for rent
• Fresh fruit, tea, coffee, non-alcoholic beverages - you can find them all in every kitchen
• Casual, friendly, open culture with no dress code
• Participating in company events
• Opportunity to use company common areas (terrace, relax zone, library) for a chill time and meetings with colleagues
• Volunteering and opportunity to participate in various CSR activities
• Loyalty program - extra vacation days and financial bonus after working at ESET for 5 and more years

Requirements for the employee

Candidates with education suit the position

Follow-up/Higher Professional Education
University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Advanced (C1)

Personality requirements and skills

Required experience and skills:
• At least 6 years of experience in the following areas: marketing strategy, market insight, market analysis, market segmentation, business planning and forecasting, statistical modelling
• Solid understanding of B2B and/or B2C technology (digital security) market, buying process & stakeholders/audience needs and behaviors
• Understanding of endpoint security market, competitors, technology and trends
• Fluent English (C1 at least)
• Experience in creating high-quality business cases for profitable growth
• Experience in applying strategic planning model creation, audience segmentation and business forecasting
• Ability to combine strong data analytics understanding with creativity and executability pragmatism
• Ability to de-average audience groups and passion to be a true customer needs & behavior advocate
• Advanced project management skills
• Willingness to stand up for well justified plans & proposals
• Ability to formulate the big picture while considering key details


Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 100 times.

Today, over 1,800 employees around the world drive the company’s success – a telling increase from 3 in 1987 and 135 in 2006. Almost 900 of them are based in Slovakia, the home of ESET headquarters.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Number of employees

1000 and more employees

Company address

ESET, spol. s r.o.
Aupark Tower, 16th Floor, Einsteinova 24
851 01 Bratislava


Kontaktná osoba: Mgr. Mária Miškeová
E-mail: poslať životopis
ID: 4099185  Dátum zverejnenia: 15.7.2021  Základná zložka mzdy (brutto): 2 800 EUR/month