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Vytvárajme spolu budúcnosť kybernetickej bezpečnosti

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Marketing Content Coordinator

Place of work
Bratislava, Slovakia (Job with occasional home office)
Wage (gross)
From 1 600 EUR/month
Contract type
full-time
We are looking for a bookworm with deep-dive attitude, analysis and attention to detail, able to challenge the "status quo". You will be subject-matter expert in specific (sometimes complex) topics and your expertise will vary across technical content, creative content and SEO content.

The ultimate goal is to deliver such marketing content that addresses the needs, questions and pain points of our enterprise and channel target audiences, customized per vertical and per respective buyer persona. 80% of our B2B programs and sponsored events are marketing content dependent.

At this position you will:
  • Conduct research to enhance the content. This may also include identifying relevant topics, fact-checking, and analyzing sources to generate information.
  • Cooperate with various teams from research and product management through business segments, global PR to technical education
  • Work closely with Global Marketing Programs team to prepare Content Marketing Plan/Strategies for different business segments and in line with their goals and projects (brand awareness/ lead-generation/ nurturing/ CLM, etc.), while employing SEO analysis and strategies.
  • Monitor competition and their content assets, tactics and strategies, with the aim of inspiration and implementation.
  • Brief and feedback internal and external content suppliers (writers) in preparing content assets – giving inputs such as detailed brief with goals, key message/CTA, key topic, topic angle, draft outline, format and length, sources of content to work with, etc.
  • Regularly manage delivery of various types of marketing content such as white papers, articles, blogposts, use-cases, guides, webinars, podcasts, presentations, case studies, scripts and more.
  • Work with the Creative Studio and other teams in the production of additional formats (derivates) to the content created, e.g.: infographics, print collateral, brochures, videos, vlogs and more. Desired content needs to be clear, relevant, attractive, engaging and informative.
  • Keep existing nurturing programs up to date (i.e. reviewing 1-2 times per year their assets if they are still relevant)
  • Maintain a repository or library of all generated content in a structured way
  • Define and enforce a strategy for content sharing between ESET offices internally as well as with partners or others (media, resellers etc.).

Kontaktná osoba

Mgr. Mária Miškeová

O ESETe

Spoločnosť ESET je globálnym lídrom v oblasti digitálnej bezpečnosti a je jedným z najväčších dodávateľov bezpečnostných riešení v Európskej únii. Zároveň je najväčšou a najoceňovanejšou IT firmou na Slovensku.

Už viac ako 30 rokov vyvíjame popredný softvér a služby zamerané na IT bezpečnosť a ochranu podnikov, kritickej infraštruktúry a domácností z celého sveta

Okrem vytvárania bezpečnostných riešení pre zákazníkov je našim cieľom aj aktívne prispievať k inovatívnej a zodpovednej spoločnosti v oblasti vzdelávania, vedyvýskumu.

Sme hrdým signatárom a ambasádorom Charty diverzity. Veríme, že vytváranie ohľaduplného prostredia, v ktorom sa všetci naši zamestnanci, cítia vítaní, je správnym krokom.

Viac sa o nás dozviete na našej stránke.

ID: 3966943  Dátum zverejnenia: 25.1.2022  Základná zložka mzdy (brutto): 1 600 EUR/month