Global brand and media manager

This is a unique opportunity for an exceptional strategic marketeer to lead brand strategy, drive the operational delivery of strategy and ensure company’s effective media presence. Global Brand and Media Manager is based at the global Headquarters of ESET, in Bratislava and offers attractive career progression opportunities within ESET Global & Regional Marketing roles.

Join the team and be responsible for:

• Brand: building brand awareness of ESET, establishing correct brand associations and for formulating and delivering key brand elements whilst ensuring brand consistency across the business, partners and resellers included. Brand elements are including but not limited to brand guidelines, brand strategies and tactics such as partnerships, sponsorships, content and advertising campaigns.
• Insight: Use brand and media data and insights to measure ESET’s brand state (awareness, preferences and perceptions, positioning, consideration, loyalty etc.). Evaluate results of ESET’s brand efforts and executed brand campaigns and sponsorships. Collect data and create benchmarks.
• Media: Understand and be able to apply your knowledge of media landscape (from planning and buying point of view), demonstrate a wide degree of creativity and a strong interest in shaping ESET brand, image and values through appropriate media channels.
• Strategy: Design and create top management buy-in for ESET brand strategy, brand story, brand guidelines, value proposition, brand comms and overall experience. Define tactics and goals to support ESET’s brand strategy.
• Partnerships: Lead evaluation and co-lead negotiations for major future international partnerships and sponsorships, liaising with potential partners/agencies, ESET marketing/sales/finance/legal and regional/country leaders as well as ESET top management.
• Lead Teams: Build, from the ground up, and manage Global Brand and Media team of strong performers. Motivate the team members and make sure they learn and educate themselves in order to become respected subject matter experts (hard-skills) and develop their soft-skills in order to smoothen the cross-team collaboration.
• Execution: Define tactics and set smart targets for the team, guide integration/execution of global marketing and sales strategies relevant from brand point of view. Be responsible for brand and media budget planning, tracking and spending. Drive messaging consistency across global and local customer touchpoints from brand point of view.
• Collaboration: Actively build mid to senior level stakeholder relations and contribute to productive and close cooperation within other global and regional marketing teams, global online marketing, global sales, segment divisions, finance, and HR/support teams.

BENEFITY PRE TEBA

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