Head of Global Strategic & Brand Marketing

Place of work
Contract type
Basic wage component (gross) and other rewards
from 3000 EUR/month
*The final basic wage component can be adjusted accordingly to individual skills and experience of selected candidate.

Information about the position

Job description, responsibilities and duties

This is a unique opportunity for an exceptional strategic marketeer, located at the global Headquarters of ESET, Europe’s largest cybersecurity company. The Head of Global Strategic and Brand Marketing (GSBM) role includes attractive career progression opportunities within ESET Global Marketing, Corporate Strategy, Regional Leadership Roles, and beyond.
Reporting to the Global Marketing Director, the Head of GSBM drives the conceptualization, co-creation and alignment of market research/insight, long-term ESET brand, marketing strategies and programs, and analyst relations.

Essential functions and responsibilities

- Generate statistically valid, meaningful, and actionable insight on market, competitors, and customers, and collaborate with CRM to optimize data analytics

-Shape the long-term company strategic choices in marketing: design marketing strategies, concepts and plans for ESET global brand, positioning, value proposition, propositions/offerings, pricing, communications, marketing partnerships & sponsorships
- Set the marketing priorities and goals for Consumer, SME, and Corporate segments (portfolios) reflecting the analysis of portfolio teams, market trends and other inputs.

Lead Teams:
- Manage 4 global strategic & brand marketing teams responsible for insight generation, strategic (& product) marketing, brand marketing, analyst relations
- Prioritize and align projects of GSBM teams
- Motivate the team members and make sure they learn and educate themselves

- Set targets for and guide integration/execution of global segment strategies and global marketing strategy via global product launches and lifecycle management, global marketing programs, sponsorships & partnerships, global brand marketing, global online marketing and global PR activities.
- Ensure the communications delivered to customers, industry analysts and other target groups are in line with defined marketing strategy and executed programs.
- Oversee and set launch dates and go to market strategies/activities
- Drive measurement learnings from executed projects, develop global best practice marketing programs

- Actively build senior stakeholder relations and contribute to productive and close cooperation within marketing teams, and with product development/management, sales, technical platforms, finance, and HR/support teams
- Setup/contribute to internal processes to increase efficiency of all marketing teams or teams involved in conceptualization, development and execution of marketing and brand strategies.
- Ensure smooth execution of key ESET (periodic) processes for global marketing: business planning, budgeting, evaluations, operational activities, processes setup

Employee perks, benefits

Bottomless drinks for all! Enjoy coffee, tea, juice or mineral water and other beverages to your heart’s content.

You will not go hungry. For each working day at ESET you will receive meal vouchers, fully reimbursed by the company. And should hunger strike during the day, you can grab a healthy snack in one of the kitchenettes.

Whether you commute by car, tram, bicycle or by foot, you are entitled to a transportation allowance once on board with ESET.

We support your personal development to help you grow on the job. You can attend a number of training courses, presentations, professional conferences and, best of all, you can improve your language skills, compliments of ESET.

We don’t want you to spend the whole day sitting behind a computer. Head out to the fitness center to lift the body and spirit.

We think family comes first. That’s why for your life’s milestones, such as wedding or birth of your children, in addition to our warmest congratulations, we also give you a financial contribution.

Even though we don’t have the fountain of youth, we can offer the next best thing – we contribute to your retirement savings.

Work hard, play hard. This is what we believe in and that’s why we organize a number of events for our employees throughout the year to relax and enjoy leisure time together.

Requirements for the employee

Candidates with education suit the position

Secondary with school-leaving examination
Follow-up/Higher Professional Education
University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Proficiency (C2)

Personality requirements and skills


- Minimum ten (10) years of international experience in minimum 4 of the following: market insight, marketing strategy, brand strategy, business planning, segment marketing, product marketing, product management/development, technical pre-sales, …
- …gained in renowned management consultancies and/or corporate marketing/strategy in leading large companies in technology sectors
- Solid understanding and affinity for the IT (security) sector and IT buyers (residential, business)
- Well organized and structured with understanding of all strategy, marketing and communication disciplines and the ability to work independently while motivating cross-functional teams, agencies, and management to assist where needed
- Proven track record of producing strategic marketing and communications content
- Advanced ability in strategy/concept creation and business case formulation
- Language: English (C2 – Expert / Proficient User or better)
- Technology & cyber security expertise in order to communicate with (common language with) technology team and product managers
- Project management & multi-tasking skills
- Cultural openness and analytical skills to understand what may/may not work different region, and to interact with stakeholders of vastly varying cultural background
- Ability to explain highly technical concepts to non-technical people is a plus
- Understanding of endpoint security market, competitors, technology and trends -- Familiar with ESET solutions and their features/benefits and value proposition is a plus.

Knowledge, Skills, and Abilities:

- Passion for customers and understanding of market structures and competitive dynamics
- Ability to lead cross-functional, international teams: by prioritizing, planning, and organizing work and deliverables, collaboratively ensuring teams’ output quality and on time delivery
- Both big picture and detail oriented, with ability to view topics holistically (end to end) but also break down into phases (step by step)
- Personable with strong relationship building skills.
- Leadership, willing to stand up for well justified plans and decisions
- Ability to combine strong data analytics understanding with creativity
- Sense of ownership, flexibility, goal, output, and impact/results orientation accepting tight deadlines


Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 100 times.

Today, over 1,600 employees around the world drive the company’s success – a telling increase from 3 in 1987 and 135 in 2006. Almost 900 of them are based in Slovakia, the home of ESET headquarters.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Number of employees

1000 an more employees

Company address

ESET, spol. s r.o.
Finančné oddelenie, Einsteinova 24
851 01 Bratislava
ID: 3712985   Dátum zverejnenia: 12.8.2019   Základná zložka mzdy (brutto) a ďalšie odmeny:   from 3000 EUR/month