Conversion rate optimization specialist

Information about the position

Place of work

Aupark Tower, 16th Floor, Einsteinova 24, Bratislava

Contract type


Job description, responsibilities and duties

The only sustainable way to run a profitable business is to focus on providing the best possible customer experience. To achieve this, every touchpoint the customer encounters during his relationship with a company needs to be as great as possible.

At ESET, we understand, that an outstanding web experience is a crucial element of this. As a part of an initiative to boost the user experience with the ESET web ecosystem, we are looking for a specialist to join a small, agile Conversion Rate Optimization (CRO) team based in the ESET Global HQ in Bratislava.

The main role of the Conversion rate optimization specialist will be to work as a part of the Global CRO team on executing the global CRO strategy, with the aim of boosting the business web KPIs, while maintaining a strong user and customer centric focus. He/she will contribute to every phase of the CRO process – research, ideation, A/B testing, and evaluation.

We think that CRO is both arts (creativity, web design) and science (research, testing). If you think the same, and you feel, that you would be able to find pride in the knowledge, that your work has the potential to influence the experience of hundreds of thousands of current and prospective ESET customers, please keep reading to find out more.

Activities / responsibilities:
- Work with the team on suggesting, planning, executing and evaluating conversion rate optimization initiatives
- Analyze existing quantitative and qualitative data & gather new data to identify the areas where the user experience is being reduced, translating data into actionable optimization recommendations
- Define the setup for individual A/B test initiatives incl. hypothesis, KPIs and the individual variations
- Cooperate on the preparation of wireframes / mockups, provide input on designs
- Work with the respective teams to prepare the assets for testing
- Analyze the A/B test results, identify and report on findings and takeaways
- Cooperate on the maintenance of the CRO testing and optimization roadmap
- Provide insights, optimization and A/B testing ideas for ESET properties around the world
- Participate in the creation of CRO analyses and web/ecommerce best practice guidelines

Methods & Tools:
- Web analytics reports (e.g. Google Analytics),
- User flow analysis, Screen recordings (e.g. Google Analytics, HotJar)
- Polls & Surveys – qualitative and quantitative analysis (e.g. HotJar)
- A/B testing (e.g. Optimizely)
- Ad hoc – other CRO tools, internal systems, business analytics data

Key stakeholders:
- Global teams, Regions, Countries

Other benefits

Join us and we will:
- Help you save for later in life – by contributing to your retirement savings
- Recognize that your family is also important – by paying you a bonus when you get married or have children
- Pay you a transport allowance – whether you commute by car, tram, bicycle or on foot
- Provide meal vouchers – at a value well above the statutory level, for every day you work - we pay the whole cost of these
- Hydrate you – with unlimited, free, high-quality coffee, tea, fruit juice and mineral water in our offices
- Feed you breakfast – with free rolls and salads, provided you arrive early! Free fruit and other snacks are also on offer
- Feed your soul – with personal development to help you grow on the job. With your supervisor’s consent, you can attend training courses, presentations, professional conferences and improve your language skills, compliments of ESET
- Help you refocus – We don’t want you to spend the whole day sitting behind a computer, so you also get free gym membership
- Include you in the wider ESET team – with a number of company-sponsored events for employees and families throughout the year, so we can all relax and enjoy some leisure time together

Requirements for the employee

Required education

University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Upper intermediate (B2)

Required experience


Number of years of experience


Personality requirements and skills

Skills & Competences:
- Proven experience with CRO tools and methods (A/B testing, screen recordings, polls, etc.), web analytical skills
- Ability to emphasize with the mindset of the consumer, being able to “walk in the shoes of the customer”
- A curious and analytical mind, but one which will not forget about the forest because of individual trees
- Good working knowledge of digital marketing, web design, usability & user experience principles and trends
- A strong personal preference of data-driven decision making
- Can do attitude, ready and willing to explore new tools, areas and new ways of approaching a topic
- UX related experience is an advantage
- Experience with qualitative / quantitative research is an advantage
- Experience in working in an e-commerce environment is an advantage
- Ability to express your ideas in the form of wireframes/mockups is an advantage
- An advanced sense of humor is an advantage
- Good English is a must


Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 80 times.

Today, over 1,000 employees around the world drive the company’s success − more than 450 of them in Slovakia, the home of ESET headquarters. We put great emphasis on research and development. In addition to seven regional centers, we are building a network of technology centers around the world – at present numbering nine.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Main focus of the company's activities

Information technology, computer programming, web portals

Company address

ESET, spol. s r.o.
Aupark Tower, 16th Floor, Einsteinova 24
851 01 Bratislava
ID: 2680692   Dátum zverejnenia: 4.5.2017