Head of Marketing

• Developing the Company marketing strategy in line with company targets, leveraging the assigned budget
• Communications:
 Co-ordinating KPI driven marketing campaigns with sales activities (both ATL and BTL), improving lead generation campaigns, while being compliant with GDPR
 Lead all marketing events and trade shows
 Overall responsibility for brand management, corporate identity and Eminox presence with an omni-channel approach
 Planning and implementing promotional campaigns to support product lifecycle curve, in tune with the strategic marketing plan
• Product:
 Product Champion; building the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the industry to educate key stakeholders. Actively coordinate the products lifecycle management, whilst providing a clear outlook regarding turnover / margins / potential
 Go to market; work closely with the other teams to create and support the go-to-market strategy
 Competitor Intelligence; manage an up-to-date benchmark competitor comparison matrix. Using this intelligence to inform new product development, pricing strategies and marketing tactics, retrieving data from markets and providing insights to the Business
• Pricing & Commercial:
 Drive pricing strategies, balancing fast-movers low margins with high-profit products to ensure the best combination between market price, margins and product potential. As part of the Marketing Strategy, define the correct pricing strategy for our customer and prospects base
 Coordinate the Demand Control process, with periodic pipeline reviews – ensuring the reporting and data quality required to support regional and global operations reviews is in place
 Oversee Bidding Policies – Responsible for ensuring correct response strategies are applied in conjunction with other company functions
 Coordinate Legal Commercial policies – manage the Contracts and NDAs

• Any other duties assigned in line with scope of role