Marketing Strategy & Analytics Lead

Bratislava, Slovakia

In order to expand and accelerate business growth in CSB(Consumer and Small Business) for Spain, Netherlands, Sweden and Switzerland, we are looking for a strong Marketing Analytics lead who will be able to accelerate business growth by leading marketing analytics and ad-tech programs as Senior Marketing Analytics Advisor on our Marketing Analytics and Transformation team in Bratislava, Slovakia or other remote locations.

This is an opportunity to work as Strategic Marketing Analytics lead managing marketing attribution programs, such as last-click Attribution, Media Mix Model and Multi Touch Attribution, and rolling out key analytics initiatives and providing media optimization recommendations for Consumer and Small Business teams.

What you’ll achieve

As part of Global Integrated Marketing organization, you are the key point person operating in lock step with CSB marketing teams working directly with measurement partners, marketing team members and media agencies to guide them through all phases of analytics program development projects and enhancing its adoption. As Senior Marketing Analytics Advisor to the stakeholders you will influence business growth by providing actionable analytical insights.  

You will:

• Serve as main Point of Contact for GTM(Go-To-Market) team, analytics partner, and media agency to managing the marketing attribution programs

• Develop and deliver media performance forecasts for business in each segment working with media agencies and Dell internal teams

• Influence and transform business decision making process by providing media mix recommendation and optimizations

• Solve business questions using multiple data sets and tools and synthesize information to provide the ad-hoc analytics to solve business questions

• Clearly define project deliverables, timelines, and dependencies with input from senior team members and internal stakeholders

Essential Requirements

• Exhibit strong analytical and communication skills and able to create a good story by finding linkage between data and business performance

• Strong knowledge and hands-on experience of deploying and managing marketing attribution systems stemmed from basic knowledge in statistical analysis such as regression, time series, data mining, propensity modeling, forecasting etc.

• Strong knowledge of the digital media space, Ad-tech and Marketing Technologies

• Strong organizational skills and attention to detail

• Able to define project scope and manage project timelines for deliverable schedules. This includes managing expectations on all sides around deliverables, timelines, and issues with the team director

Desirable Requirements

• 8 to 10 years total work experience in marketing planning or marketing performance analytics with 3+ years experience in media measurement (display, video, social, mobile, search)

• Understanding of Digital Marketing analytics (Google Ad-server, Attribution models, Google Analytics and Site performance)

Salary starting from: 3000 EUR gross monthly

Benefits:  

Private employee gym 

Private medical care

Sick days

Access into our Learning studio – more than 1,000 online trainings 

Extra vacation 

To see the full list of benefits, click HERE.

Here’s our story; now tell us yours

Dell Technologies is a unique family of businesses that helps organizations and individuals build their digital future and transform how they work, live and play—providing customers with the industry’s broadest and most innovative technology and services portfolio. We value our customers, winning together, innovation, results and integrity. Grow your career with a highly competitive salary, bonus programs, world-class benefits and unparalleled learning and development opportunities— all at a company that is proud to be diverse and inclusive. Learn more on how we are closing the diversity gap here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Employment Opportunity Policy here.

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