Marketing Automations Specialist (Ref. No.: R97437)
Dell has been active in Slovakia since January 2003. We started as a centre of sales and customer support and transfer into a business centre supporting the whole EMEA region and the main financial hub of Dell, globally. We offer a broad palette of positions in IT, finance, sales, marketing, data science, technical support and business process support.
We are very honored and humbled to receive 3rd place in an annual 'best employer' survey conducted by Profesia amongst Shared Service Centers in Slovakia for the year 2018. Join our team and be part of life at Dell.
Interface with a region or segment, provide analytical and targeting support. Analyze and interpret Audience requests from the Business. Deliver ad-hoc Audience lists to be handed over to Business partners or loaded in execution tools. Utilize various software packages and tools for targeting, recording, organizing and reporting audiences across multiple Marketing campaigns.
Work with Business users to define and analyze Audience needs
Coordinate requirements gathering from the Business, liaise with Audience Selection partners to ensure delivery meets quality and speed expectations; Drive adoption by the Business, educate stakeholders; Act as subject-matter expert on business processes of assigned area
Articulate and communicate Business needs & requirements to the Targeting team
Ensure continued coordination between Business and Targeting team, refine operations for speed and quality
Consider the implications of business solutions to the current and future environment
Review vehicle and business health reporting to ensure campaigns are delivering results consistent with objectives; Devise or modify procedures to solve problems considering resources, time and form of desired results
Define business requirements while designing, developing and testing moderately complex knowledge capture processes and engineer elaborate workflows, search capabilities and measurement approaches
Essential and desirable requirement
Good understanding of Marketing Campaigns, vehicles, Contact Strategy and Operations
Excellent communication & collaboration skills
Work closely with the Business in meeting their data needs and understanding data requirements
Generate routine and ad hoc reports, graphs, and presentations
In collaboration with others, interpret data and develop recommendations based on findings
Database marketing experience with multi-touch targeted communication strategies
5 years of proven experience in data Analytics or Marketing Operations or Marketing Program Management
Build and maintain SQL queries for data analysis and data extraction
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