Marketing Automations Specialist

Interface with a region or segment, provide analytical and targeting support. Analyze and interpret Audience requests from the Business. Deliver ad-hoc Audience lists to be handed over to Business partners or loaded in execution tools. Utilize various software packages and tools for targeting, recording, organizing and reporting audiences across multiple Marketing campaigns.

Responsibilities

Work with Business users to define and analyze Audience needs
Coordinate requirements gathering from the Business, liaise with Audience Selection partners to ensure delivery meets quality and speed expectations; Drive adoption by the Business, educate stakeholders; Act as subject-matter expert on business processes of assigned area
Articulate and communicate Business needs & requirements to the Targeting team
Ensure continued coordination between Business and Targeting team, refine operations for speed and quality
Consider the implications of business solutions to the current and future environment
Review vehicle and business health reporting to ensure campaigns are delivering results consistent with objectives; Devise or modify procedures to solve problems considering resources, time and form of desired results
Define business requirements while designing, developing and testing moderately complex knowledge capture processes and engineer elaborate workflows, search capabilities and measurement approaches