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Place of work
Fazuľová 7, Bratislava
Contract type
full-time
Start date
01.03.2019
Ponúkaná mzda (brutto)
Salary starting from: 2650 EUR gross monthly
Media Analytics Manager
Manage the deployment of marketing attribution tracking tools
Act as a day-to-day primary contact with the local marketing team and media agency to launch marketing attribution programs in local markets
Train local markets on attribution and forecasting development
Develop and deliver media performance forecast for business in each market working with media agencies
Provide media mix recommendation
Provide adhoc analytics around marketing performance
Drive Ad-tech adoption in local market working with global Ad-tech team, supporting tag implementation, adaptation of local tracking and analytics set up to Dell.com site update.
Perform analytics identifying root causes of site tracking issues
Govern media tracking taxonomy working media agencies
Act as a day-to-day primary contact with the local marketing team and media agency to launch marketing attribution programs in local markets
Train local markets on attribution and forecasting development
Develop and deliver media performance forecast for business in each market working with media agencies
Provide media mix recommendation
Provide adhoc analytics around marketing performance
Drive Ad-tech adoption in local market working with global Ad-tech team, supporting tag implementation, adaptation of local tracking and analytics set up to Dell.com site update.
Perform analytics identifying root causes of site tracking issues
Govern media tracking taxonomy working media agencies
Osobnostné predpoklady a zručnosti
Knowledge, Skills and Abilities
Proficiency in English
Exhibit strong analytical and communication skills
Strong knowledge and hands-on experience of deploying and managing marketing attribution systems
Strong knowledge of the digital media space and passion for digital analytics, working with data and deriving insights
Strong understanding of media campaign performance and optimization process, particularly for eCommerce sector
Proficiency in cleansing, manipulating, and transforming data
Experience in digital activation ecosystem across DMP, DSP, SSP, tagging, viewability is a plus
Strong understanding of audience analytics including: discovery, custom segments, customer journey, look alike models, cookie vs. device ID is a plus
Clearly define project deliverables, timelines, and dependencies with input from senior team members and internal stakeholders
Manage project timelines and deliverable schedules. This includes managing expectations on all sides around deliverables, timelines, and issues with the team director
Qualifications and Experience
Bachelor’s degree required, MBA a plus
4+ years relevant work experience, in media measurement (display, video, social, mobile, search) or media planning and operation
7+ years total work experience in marketing
Marketing performance analytics
Candidates should have experience with the following market research and interactive tools:
Adserver
Multi Touch Attributions (VisualIQ, Adometry, Clear Saleing, Neustar and etc)
Data manipulation and statistical tools (Excel, etc.)
Web analytics platforms (Omniture, Google Analytics, WebTrends, etc.)
Proficiency in English
Exhibit strong analytical and communication skills
Strong knowledge and hands-on experience of deploying and managing marketing attribution systems
Strong knowledge of the digital media space and passion for digital analytics, working with data and deriving insights
Strong understanding of media campaign performance and optimization process, particularly for eCommerce sector
Proficiency in cleansing, manipulating, and transforming data
Experience in digital activation ecosystem across DMP, DSP, SSP, tagging, viewability is a plus
Strong understanding of audience analytics including: discovery, custom segments, customer journey, look alike models, cookie vs. device ID is a plus
Clearly define project deliverables, timelines, and dependencies with input from senior team members and internal stakeholders
Manage project timelines and deliverable schedules. This includes managing expectations on all sides around deliverables, timelines, and issues with the team director
Qualifications and Experience
Bachelor’s degree required, MBA a plus
4+ years relevant work experience, in media measurement (display, video, social, mobile, search) or media planning and operation
7+ years total work experience in marketing
Marketing performance analytics
Candidates should have experience with the following market research and interactive tools:
Adserver
Multi Touch Attributions (VisualIQ, Adometry, Clear Saleing, Neustar and etc)
Data manipulation and statistical tools (Excel, etc.)
Web analytics platforms (Omniture, Google Analytics, WebTrends, etc.)
Benefity
ID: 3539452
Dátum zverejnenia: 4.1.2019
2019-01-04
lokalita: Bratislava Pozícia: Advertising Manager, Media Buyer, Media Planner Spoločnosť: Dell Technologies
Základná zložka mzdy (brutto) a ďalšie odmeny: Salary starting from: 2650 EUR gross monthly