Digital Marketing & Data Specialist

We are transforming Marketing at Dell. Come join the best and the brightest to bring “Personalization at Scale” vision to life. Leveraging Dell Technology intellectual property, we are building one of the worlds largest customer data lake bringing billions customer contacts and data together to drive our #digitaltransformation. If you love changing the status quo, and empowering the curious to engineer marketing excellence - we invite the curious to join our B2C (Business to Customer) targeting & Engagement team. #GoBig #GoFast.

The Digital Marketing specialist will be in charge of enabling Dell’s digital transformation by forming part of a newly created team establishing Dell’s Customer Engagement Platform. This specialist will use coding language, primarily SQL, to extract data from in-house contact database and create audiences based on criteria set by the go to market business leads. The data will be extracted leveraging SQL queries with the aid of a Campaign tool. The B2C organization serves 12 markets globally and this specialist will be supporting marketers across the globe.

Responsibilities:
• Work with the B2C Marketing Business users to define and analyze Audience selection needs
• Coordinate requirements gathering from the Business, liaise with Audience Selection partners to ensure delivery meets quality and speed expectations; Drive adoption by the Business, educate stakeholders; Act as subject-matter expert on business processes of assigned area
• Articulate and communicate Business needs & requirements to the Targeting team
• Ensure continued coordination between Business and Targeting team, refine operations for speed and quality
• Consider the implications of business solutions to the current and future environment
• Review vehicle and business health reporting to ensure campaigns are delivering results consistent with objectives; Devise or modify procedures to solve problems considering resources, time and form of desired results
• Define business requirements while designing, developing and testing moderately complex knowledge capture processes and engineer elaborate workflows, search capabilities and measurement approaches