Paid Social Specialist

Key Responsibilities:

• Proficient in managing, creating, optimising and developing advertising strategies on Meta, TikTok, Snapchat, Pinterest, and other emerging social platforms.
•  Implement data-driven optimizations to maximise performance, including audience targeting, creative testing, catalogue feed management, and budget allocation.
• Help develop and execute innovative paid social media strategies aligned with overall marketing objectives.
• Work analytically and data-driven, maintaining a clear focus on achieving goals and KPIs
• Work closely with internal and external Stakeholders to ensure aligned marketing strategies and consistent brand messaging across channels.
• Show excellent problem-solving skills to address challenges and capitalise on opportunities in the dynamic social media landscape.
• Show a solution-oriented, pragmatic work style, with a proactive attitude and a willingness to share experience and knowledge within the team.
• Stay abreast of industry trends, emerging social platforms, and advertising features, bringing innovative ideas to enhance campaign effectiveness.