Marketing Director

Our client is a successful regional tech company with a strong entrepreneurial spirit and good financial backing. If you have solid marketing know-how, a hands-on approach, and the drive to make things happen, this is opportunity just for You!

You will be responsible for such activities as planning campaigns, promotions, x-sell / upsell / acquisition propositions, and to drive flawless execution via multiple digital channels. You will lead a diverse team of passionate marketers, content writers, graphic designers, and external collaborators.

If you have what it takes, apply today!

MARKETING DIRECTOR

Key responsibilities:

▪ Design the marketing strategy and execution plan, in line with company strategy and objectives
▪ Define target audiences, value propositions, marketing mix, promotions and campaigns to boost customer acquisition, x-sell / upsell, and retention
▪ Ensure that the plan is fully executed, on time and on budget, and results are tracked
▪ Carefully manage the marketing budget and forecasting (spend, CAC, LTV, ROI…) with accountability for accuracy and performance against target
▪ Lead the marketing team, setting priorities, targets, schedules and deadlines
▪ Brief and manage the marketing calendar and the content creation / distribution plan
▪ Manage the company website, blog, SEO/SEM programs, and optimise digital conversion
▪ Set up monthly marketing reports for top management and key stakeholders
▪ Gain marketing insights by conducting customer, brand and product research / surveys
▪ Source and manage agency providers, contractors and other suppliers (negotiating prices)
▪ Suggest and introduce innovations in marketing approaches, tools, online presence, products
▪ Cooperate with product development, customer support, and sales colleagues to ensure a consistent, customer-focused delivery
▪ Support the creation of external and internal collateral (e.g., leaflets, brand guide, culture book)
▪ Accurately and timely brief the relevant functional units and teams on all upcoming initiatives
▪ Monitor the competition, market trends, and elicit sales and customer feedback, in order to sustain competitive advantage through superior marketing propositions
▪ Provide cross-functional leadership and assist / influence decision making from senior management and other key stakeholders in the organization

Desired qualifications and experience:

▪ At least 8 years’ relevant marketing experience (of which at least 3 leading a team)
▪ Well versed in digital performance marketing (email, PPC, marketing funnel conversion, etc.) and supporting tools (e.g., Google Analytics, Hubspot)
▪ Able to brief and judge the production of engaging content (copy, visuals, videos…) across multiple digital channels (website, email, landing pages, social media, YouTube, etc.)
▪ Creativity and customer focus paired with solid analytical skills and business acumen
▪ Results-focused and with a successful track record overperforming targets
▪ Excellent leadership, communication, and decision-making skills
▪ Czech or Slovak native speaker, and fluent in English (written and spoken)

Nice to have:

▪ Strong know-how of UX and graphic design principles
▪ Experience in digital-first, e-commerce, or data-driven companies
▪ High energy and proactivity coupled with a can-do, positive attitude towards any work challenge

What you can expect:

▪ Open and informal environment with the feedback culture
▪ Opportunity to join fast-growing market leader
▪ Possibility to work remotely
▪ Flexible working hours
▪ and especially the infinite space for your own realization