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Brand Manager Czech and Slovak Republic
Arthur Hunt s.r.o.
Place of work
Prague, Czechia
Prague, Czechia
Contract type
full-time
full-time
Start date
Upon agreement
Upon agreement
Wage (gross)
2.400, - EUR gross monthly salary - this is however negotiable based on seniority.
2.400, - EUR gross monthly salary - this is however negotiable based on seniority.
Information about the position
Job description, responsibilities and duties
• Being a part of marketing department in Prague, Czech Republic
• Reporting to the Category Manager responsible for Czech and Slovak market
• Developing company´s product brand strategy, marketing plans in line the International Strategy and CZ/SK business unit objectives
• Driving brand awareness and consequently the brand funnel
• Acting as a strong partner for headquarter team in maximizing value generation for assigned brands via initiation, development and implementation of all elements of the marketing mix, including development of product, packaging, brand and advertising concepts, ATL and BTL advertising, pricing recommendations, promotion activities to appropriate budgetary disciplines.
• Developing local strategy for shops (portfolio strategy in drinks and sweets, communication and promo strategy) to drive shops frequency, acquire young consumers and at the same time ensure profitability
• Implementing customer journey principles in marketing plans
• Conducting media planning and evaluation of the communication results
• Monitoring performance vs. plan, preparing reports, recommending and implementing remedy actions as appropriate
• Establishing and maintaining effective communication lines with all involved internal and external parties: headquarter, local departments, especially sales channels (company shops, free retail offtrade, company´s e-commerce), agencies, local authorities etc in order to achieve marketing objectives.
• Briefing agencies (creative, media) and to supervise subcontractors where appropriate
• Coordinating PR programs in cooperation with PR Manager and PR agency
• Managing budget including budget planning, tracking, control, adjustment and reporting for the assigned brand, ensure necessary document flow
• Identifying trendsetter ideas by researching markets, industries and related events, publications
• Ensuring initiates market research activities, gathers consumer insights and evaluates market potential
• Managing forecast of product sales in company´s shops
• Reporting to the Category Manager responsible for Czech and Slovak market
• Developing company´s product brand strategy, marketing plans in line the International Strategy and CZ/SK business unit objectives
• Driving brand awareness and consequently the brand funnel
• Acting as a strong partner for headquarter team in maximizing value generation for assigned brands via initiation, development and implementation of all elements of the marketing mix, including development of product, packaging, brand and advertising concepts, ATL and BTL advertising, pricing recommendations, promotion activities to appropriate budgetary disciplines.
• Developing local strategy for shops (portfolio strategy in drinks and sweets, communication and promo strategy) to drive shops frequency, acquire young consumers and at the same time ensure profitability
• Implementing customer journey principles in marketing plans
• Conducting media planning and evaluation of the communication results
• Monitoring performance vs. plan, preparing reports, recommending and implementing remedy actions as appropriate
• Establishing and maintaining effective communication lines with all involved internal and external parties: headquarter, local departments, especially sales channels (company shops, free retail offtrade, company´s e-commerce), agencies, local authorities etc in order to achieve marketing objectives.
• Briefing agencies (creative, media) and to supervise subcontractors where appropriate
• Coordinating PR programs in cooperation with PR Manager and PR agency
• Managing budget including budget planning, tracking, control, adjustment and reporting for the assigned brand, ensure necessary document flow
• Identifying trendsetter ideas by researching markets, industries and related events, publications
• Ensuring initiates market research activities, gathers consumer insights and evaluates market potential
• Managing forecast of product sales in company´s shops
Information about the selection process
With respect, we will contact only chosen candidates that match to client requirements.
Company on whose behalf the position is being filled
Retail trade
Our client is a sales company.
Our client is a sales company.
Requirements for the employee
Candidates with education suit the position
University student
Language skills
English - Advanced (C1)
Number of years of experience
5
Personality requirements and skills
Professional profile:
• University education
• Having experience in working within complex
landscape of brand marketing, product
development, touching upon: business planning,
budget management, brand positioning, media
planning, market research, campaign
management and measurement, creative
development, evaluate emerging technologies,
trend scouting, consumer targeting
• Having experience in leading and motivating
extended cross functional teams in
implementation of all assigned projects
• Experience in having responsibility for
management of substantial marketing budget
• English language knowledge (written and oral)
Personal profile:
• Project management skills
• Being entrepreneurial and pro-active
• Creative and self-motivated work style with
proven ability to supervise and manage
effectively multiple projects and changing
priorities in an extremely fast paced environment
• Constantly deliver superior results within given
deadlines
• Having strong ability to identify business
opportunities, issues, formulate plans to resolve
these issues, and effectively communicate the
results to senior management
• Having strong written, presentation, creative,
strategic thinking, negotiating and analytical
skills with the ability to operate at both the
strategic and tactical levels
• University education
• Having experience in working within complex
landscape of brand marketing, product
development, touching upon: business planning,
budget management, brand positioning, media
planning, market research, campaign
management and measurement, creative
development, evaluate emerging technologies,
trend scouting, consumer targeting
• Having experience in leading and motivating
extended cross functional teams in
implementation of all assigned projects
• Experience in having responsibility for
management of substantial marketing budget
• English language knowledge (written and oral)
Personal profile:
• Project management skills
• Being entrepreneurial and pro-active
• Creative and self-motivated work style with
proven ability to supervise and manage
effectively multiple projects and changing
priorities in an extremely fast paced environment
• Constantly deliver superior results within given
deadlines
• Having strong ability to identify business
opportunities, issues, formulate plans to resolve
these issues, and effectively communicate the
results to senior management
• Having strong written, presentation, creative,
strategic thinking, negotiating and analytical
skills with the ability to operate at both the
strategic and tactical levels
Advertiser
Brief description of the company
Established in 1991, the company is a leading Human Resources Consulting provider and ranks amongst the largest executive search companies in Europe.
Number of employees
5-9 employees
ID: 3497671
Dátum zverejnenia: 29.10.2018
2018-10-29
lokalita: Prague Pozícia: Brand Manager Spoločnosť: Arthur Hunt s.r.o.
Základná zložka mzdy (brutto) a ďalšie odmeny: 2.400, - EUR gross monthly salary - this is however negotiable based on seniority.