CE Food Love Stories campaign manager

Spoločnosť TESCO je jednou z najväčších maloobchodných spoločností, ktorá sa zameriava na predaj potravinového i nepotravinového sortimentu, prevádzkuje vlastný internetový obchod, čerpacie stanice, poskytuje služby v oblasti telekomunikácií a financií. Bola založená v roku 1924 Sirom Jackom Cohenom vo Veľkej Británii.
Tesco vstúpilo na slovenský trh v roku 1996 a v súčasnosti prevádzkuje 153 obchodov, dve distribučné centrá a 18 čerpacích staníc. So svojimi 9 000 zamestnancami je tretím najväčším súkromným zamestnávateľom na Slovensku. V rámci Tesco skupiny budujeme inkluzívne miesto na prácu, kde sú všetci kolegovia oceňovaní za to akí sú, bez ohľadu na kultúru, z ktorej pochádzajú a ktorí nám pomáhajú budovať úspešné podnikanie a odrážajú rozmanitosť komunít, ktorým slúžime.

TESCO is one of the largest retail companies, which focuses on the sale of food and non-food products, operates its own online store, gas stations, provides services in the field of telecommunications and finance. It was founded in 1924 by Sir Jack Cohen in Great Britain.
Tesco entered the Slovak market in 1996 and currently operates 153 stores, two distribution centers and 18 filling stations. With its 9,000 employees, it is the third largest private employer in Slovakia. Within the Tesco Group, we are building an inclusive place to work, where all colleagues are acknowledged for what they are, regardless of the culture they come from and who help us build successful businesses and reflect the diversity of the communities they serve.

• Main goal of the job is to develop and execute the 360 Food love stories campaign in all the channels in order to improve the overall quality image of Tesco by making the Tesco brand more appealing to our strategic customers
• Strong cross-functional representation of the FLS concept and overall management of its roll out and continuous maintenance by providing engaging communication throughout the year
• Leadership in overall CE launch plan that consist of producing the ATL& BTL communication and supporting the digital execution by continuous guidance and support for the digital agency
• Strong cooperation with the HR team to involve the colleagues to be an active part of the campaign a
• Working closely with the media team/agency to provide excellent media coverage of the FLS platform
• Lead the development of FLS communications across the CE region
- Briefing the CE agencies on the campaign and developing the CE creative part in line with overall brand strategy
- Managing the production budget for CE
- Leading the cooperation with the agencies on the assigned campaigns
- Managing the overall plan and execution on CE level on the assigned campaigns
- Preparing post evaluation of assigned CE campaigns across CE
- Close cooperation with other communication/brand managers, BTL and Digital teams when planning, developing and executing the assigned campaigns

• Country local team and comms bdgt management with the media team (media team responsible)
- Supporting the local Customer communication team (dotted line)
- Main contact from to the business from on communication
- Ensuring all the CE campaigns are locally well and appropriately executed
- Supporting the overall yearly media planning and agreeing on the strategy with media team
Following up the cooperation with local agencies in order to ensure effective cooperation
• General cooperation and processes follow up
- Ensuring appropriate communication with agencies and internal Tesco counterparts locally and on CE level
- Follow up agreed processes and ensuring the country teams follow them on both CE and local level – e.g. budget reporting and planning, creative proposals approvals …etc.
- Cooperation with other wide audience to support the overall execution of FLS (trade team, HR, CA, Retail)
- The “go-to” person on Customer related enquiries in-country

Opportunity to work in a dynamic and challenging environment of the international company.
Training and development within the company.
Employee Discount Card (after 6 months).
Christmas bonus.
Discounts in shops in Tesco zones.
Extra ClubCard points.
Extra leave for special life events (wedding, moving,... ).
Flexible work.