Commercial Strategy Mngr Onco

KEY DIMENSIONS
• Steers the development and/or implementation of best in class customer strategies that meet business needs in the country and, which are aligned with regional strategies.
• Responsible for brand/portfolio growth and associated revenues by managing risks, identifying opportunities and making timely decisions that maximize the Oncology business potential. CSM Ensures timely updates to asset/market assumptions and maintains vigilance for any changing / marketplace dynamics.

3.Key Accountabilities

Resource allocation:
• Accountable for the development and execution of the brand(s)/tumour area operational plan, including the delivery of a robust country forecast, which is based on clearly defined assumptions for the tumour area (e.g. calculates product investment budgets, develops product forecasts, proposes resource allocation, customer value proposition, including stakeholder mapping, segmentation/targeting)
• Accountable for the planning, spending and controlling local budget as agreed for areas of responsibility. Demonstrate compliant use of financial systems and processes.
• Allocates OPEX based on business potential and makes intelligent decisions using the best available ROI models. Leads cross-functional team decision making on deployment of DME.

Customer:
• Develops customer focussed strategies/initiatives for respective disease area/tumour type(s).
• Seeks and develops customer and market insights through direct customer contact at 1:1's, meetings and congresses.
• Drives and implements compliant customer facing activities for brands (customer programs, symposia, policy, PR and ad boards) which are aligned with local customer needs and marketplace insights. Identifies relevant opinion leaders, medical societies, cooperative and study groups and uses this core stakeholder group to form the basis of local strategic and tactical initiatives. Responsible for ongoing maintenance and development of this group. Accountable for key customer/hospital relationships in line with brand and tumour area needs.

Responsible for representing oncology brands across the country and accountable for managing the associated revenues and OPEX. The Commercial Strategy Manager ensures the execution/roll-out of the customer strategies and activities across the country developed by the regional commercial teams and any customized tactical initiatives developed locally.

Policy:
• Provides appropriate level of support to market access activities, as defined by Oncology Country Lead
• Drives cross functional plan to shape change and direction of national healthcare policy and develops initiatives to positively influence the environment. Ensures brand is maintained on national reimbursement list and that appropriate strategies are developed that results in long term inclusion on listing/reimbursement.
• Supports and shapes HTA submissions to relevant bodies in country and ensures that programmes are in place to build widespread advocacy for the brand.
• Translates national policy for local field and account teams to ensure that brand strategies are aligned to the newest HC system structure and that local policy is optimised for tumour area.