Brand manager - Figaro & Milka

Place of work
Karlín, Prague, Czechia
Contract type
full-time

Information about the position

Job description, responsibilities and duties

As a Brand Manager for Pralines & Seasonals you will be involved in the seasonal Milka activations for and not limited to Valentines, Easter and Christmas. It is essential that we are bold in asking the questions others are afraid to ask. Courageous in how we find new ways to work with each other and our partners.

You’ll be focused on why the brand exists today, taking cultural and competitive factors into account, and using your knowledge to unlock potential for Milka (internationally) and Figaro (locally) by influencing the whole Chocolate category in Czech Republic and Slovakia through implementing innovation and influencing brand strategies. And you’ll also see how Marketing fits into the bigger picture being involved in bigger projects. Which will mean getting to grips with how our business works, our best practices and how technology affects what we do.

Overview of responsibilities:

  • Implement global strategies for Milka, develop optimum local strategies
  • Develop local activations for Seasonals (Xmas and Easter) and communicate pralines in relevant occasions across the year.
  • Develop local activations – national campaigns, ATL + BTL
  • Lead and create the content for one of the best Instagram profiles in Czech Republic
  • Cooperate with local influencers
  • Develop strategy (incl. portfolio, pricing, value optimization) & marketing plans and monitor brand performance
  • Full responsibility for media and local campaigns budget
  • Ensure excellent, timely and cost compliant execution of planned initiatives
  • Inspire passion for the brand throughout the organization

We are looking for a dynamic self-starter personalities, who are open to embrace the challenge of managing part of chocolate business through development of strategies and execution of programs for the respective parts of Chocolate business.

Requirements for the employee

Candidates with education suit the position

University education (Bachelor's degree)
University education (Master's degree)

Educational Specialization

Marketing

Language skills

English - Advanced (C1) or Slovak - Advanced (C1) or Czech - Advanced (C1)

Personality requirements and skills

  • University degree (preferably in economics, marketing or management)
  • Passion for Global Brands
  • Proven experience in Corporate Brand or Trade Marketing
  • Self-driven and entrepreneurial, with strong leadership skills
  • Strong conceptual thinking and perspective
  • Commercial acumen, P&L literate
  • Excellent communication skills, incl. working in remote teams
  • Perseverance and ability to work under pressure
  • Good understanding and application of marketing concepts
  • Practical experience in dealing with agencies (packaging, promotion, advertising)
  • MS Office fluency
  • Fluent in English
  • Fluent in Czech or Slovak

We pride ourselves on having a high performing and collaborative culture where we offer support and development to enhance your career and develop your knowledge and skills. In return for your commitment, drive and enthusiasm, we offer top attractive social benefits.

Advertiser

Brief description of the company

Mondelēz International Inc. empowers people to snack right in over 160 countries around the world. We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000+ colleagues around the world are key to the success of our business. Great people and great brands. That’s who we are.

Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Number of employees

500-999 employees

Contact

Contact person: Michelle Rodding
E-mail: send CV
ID: 3376814  Megjelentetés dátuma: 30.4.2018