Segment Marketing Specialist

Place of work
Contract type
Wage (gross)
2 200 EUR/month
*The final basic wage component can be adjusted accordingly to individual skills and experience of selected candidate.

Information about the position

Job description, responsibilities and duties

We need you, a seasoned B2B marketing specialist; strategic, familiar with enterprise segment and product marketing with good project coordination skills, daring to challenge the status quo. We offer challenging international projects, opportunities for career progression, ambitious company culture, collaborative and respectful colleagues and space for your own self and ideas.

As segment marketing specialist you:
• Are the key marketing point of contact for our B2B and the Global Sales team
• Lead, actively contribute and support creation of B2B segment marketing strategy, propositions, offerings & key messages
• Lead Global Marketing planning for B2B and actively contribute to Marketing workshops dedicated to the topic (with selected list of countries)
• Drive understanding of Enterprise marketing initiatives impact via business case development. You have advanced skills in business case model development and assumptions quantification. You can create logical structure of business cases, co-lead creation of high level KPIs to be used for evaluating projects, creating benchmarks, initiating learnings/continuous improvements
• Provide strategic, segment relevant information and guidance that serves as an input for other marketing teams and enables them to create strong campaign and/or program communication concepts
• Lead and have sole concept creation responsibilities for product launches (incl. cross-functional coordination). Drive messaging and product naming consistency across global and local customer touchpoints for a specific segment
• Actively project manage initiatives in full ownership, build mid and senior-level stakeholder relations and contribute to productive and close cooperation with other global, regional and priority country teams.
• Are one of the go to people for B2B marketing insights

Employee perks, benefits

• Support with your personal and professional development - the opportunities to attend various trainings, courses, conferences or meetups
• Financial bonus paid twice a year based on your performance
• Financial support in case of life milestones (wedding, childbirth)
• Complementary retirement savings contributions
• Fully covered 5 EUR/per day meal vouchers
• "Refer a friend" benefit - the opportunity to receive a financial bonus when referring a friend for an open vacancy
• Available home-office days
• Fully-paid sickdays
• Supporting employee sport activities
• Fresh fruit, tea, coffee, non-alcoholic beverages - you can find them all in every kitchen
• Casual, friendly, open culture with no dress code
• Participating in company events
• Opportunity to use company common areas (terrace, relax zone, library) for a chill time and meetings with colleagues
• Volunteering and opportunity to participate in various CSR activities

Requirements for the employee

Candidates with education suit the position

University education (Bachelor's degree)
University education (Master's degree)

Language skills

English - Advanced (C1)

Personality requirements and skills

You should have:
• Minimum 5 years of B2B experience in the following areas: market insight, marketing strategy, audience (segment) marketing, product marketing, business planning, project management
• Knowledge of B2B cybersecurity products and marketing is a strong advantage
• Proficient level of English (at least C1)
• Solid understanding of B2B technology buying process & stakeholders/audience needs and behaviors
• Advanced experience to ideate innovative strategic B2B marketing initiatives
• Experience in creating high-quality business cases for marketing initiatives
• Ability to combine strong data analytics understanding with creativity and executability pragmatism
• Ability to formulate the big picture while considering key details, to view topics holistically (end to end) but also break down into phases (step by step)
• Willingness to stand up for well justified plans & proposals


Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 100 times.

Today, over 1,800 employees around the world drive the company’s success – a telling increase from 3 in 1987 and 135 in 2006. Almost 900 of them are based in Slovakia, the home of ESET headquarters.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Number of employees

1000 and more employees

Company address

ESET, spol. s r.o.
Aupark Tower, 16th Floor, Einsteinova 24
851 01 Bratislava
ID: 4029189  Megjelentetés dátuma: 4.3.2021  Alapbér (bruttó): 2 200 EUR/month