Senior Performance Marketing Manager

Resco is the leading provider of mobile enterprise solutions with over 2 500 clients and 200 000 users all over the world. We build tools to digitize mobile processes, so our clients' operations are more efficient, streamlined, and safe.

We are looking for an experienced Performance Marketing Manager who's ready to make an impact for an innovative technology company with a global audience. If you have a passion and deep understanding of driving performance campaigns strategy, analytics-based decisions, and delivering measurable results, we have the perfect job for you!

You will manage success metrics (conversions, conversion rates, CPA) of all performance marketing channels. You will work with product marketing managers and other specialists to understand their goals and optimize campaigns based on overall impact and understanding of marketing plans.

Responsibilities:

• Develop successful strategies for digital performance channels
• Plan, & optimize PPC campaigns for search, display, social and native formats; mostly on Google Ads, LinkedIn, and Facebook
• Expand our reach, reduce acquisition cost, and increase efficiency of campaigns with respect to a defined goal; track KPIs to assess performance and pinpoint issues
• Analyze performance of existing paid campaigns and reporting for management
• Monitor budget and manage it in respect to goals and ROI
• Plan, execute, and measure experiments and conversion tests, A/B and multivariate testing of your ideas based on the data obtained
• Write attractive, concise and engaging copy for adverts in English
• Keyword selection and audience targeting
• Instrument conversion points and optimize user funnels
• Cooperation with the product marketing & creative team in maintaining communication consistent branding across all campaigns
• Manage collaboration with performance marketing agency and maintain partnerships with PPC ad platforms and other vendor partners; find and test vendors and new ad channels
• Trend analysis for PPC in the global B2B technology segment
• Monitor competition in the field of digital paid advertising