Senior Creative Copywriter / Idea Maker

Resco is the leading provider of enterprise mobile solutions with over 2 500 clients and 200 000 users all over the world.

At Resco, we believe remarkable talent, enthusiasm, and inspirational friendly environment add up to great work. We’re looking for an open-minded thinker with excellent writing and research skills to become our full-time, in-house Copywriter/Idea maker. As a member of the creative team, you will write and edit copy for a variety of projects and channels (including web, print, video, direct marketing emails, digital ads and social media), working closely with Product Marketing Managers, Content and Design teams to brainstorm ideas, create concepts, and develop messaging. Knowledge of global B2B marketing and an affinity for IT is required to understand the industry, products/services, branding, and marketing goals.

Job Responsibilities:

• Deliver creative copywriting that addresses the needs, questions and pain points of various target audiences, customized per segment and per respective buyer persona
• Creation of original and compelling unique selling propositions and value propositions
• Campaign idea-making in collaboration with creative team or Art Director
• Prepare initial copy text for product pages and other materials, such as copy for campaign eblasts, newsletters, banners, Google search text ads, etc. - including copy for A/B testing
• Interpret creative direction and adapt points from creative briefs to develop and produce original high-engaging creative messaging that reflects our brand's voice
• Research and understand the client needs and target audiences
• Collaborate with Marketing, Sales, Product, Web Design and Content teams to help define communication plans for different business segments in line with their goals and projects (brand awareness/ lead-generation/ nurturing/ CLM, etc.) and deliver a variety of marketing materials
• Present copy concepts and final deliverables to internal team
• Revise copy based on internal feedback/direction
• Produce error-free content that adheres to the company's style guidelines
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Monitor competition and their assets, tactics, and strategies, with the aim of inspiration and implementation.

To apply for the position, please submit your CV (including results achieved in previous roles) and cover letter – both written in English